Failing to protect your constituents isn’t good for the reputation The FDA can’t figure out what exactly is sending hundreds of dogs and cats to the vet, but they know it’s related to the popular jerky treats sold by many big brands. Unfortunately, that information alone isn’t enough to keep them off store shelves, leaving …
Professional Development/
Organization Development
Frequently Asked Questions About Peer Coaching Groups
Peer Coaching Groups: Your FAQs Answered We assume that you have already read the information on the page Start a Virtual Support Group to Help With Stresses of COVID-19. The information on that page would answer all of the typical questions about planning and operating a support group. However, the following questions still tend to …
Be careful what you share, not everyone watching is a friend We mostly discuss crisis management for various organizations or prominent individuals, but there are an awful lot of crises that happen in day-to-day life as well. Organizations of all kinds are making use of social media, and you’d better believe that includes criminal ones …
Consider public perception when you make marketing decisions We’re beginning to think that crisis management should be a required class for every marketing major. Cosmetics giant Sephora is the latest to join the long list of organizations that have made ridiculously poor marketing choices after its lipstick, “Celebutard” drew fire from such groups as All …
Knowing the potential impact of negative events can help you properly prepare for crisis management The type of crisis you experience can drastically change the impact it has on your organization. To illustrate this point, Freshfields Bruckhaus Deringer conducted a study of 78 different crises of reputation, and created a chart documenting their impact on …
Social Media Crisis Management: Understand Your Market “Know thy audience.” It’s one of the core directives of crisis management, and communication in general. If you know who you’re talking to it instantly becomes easier to craft an effective message, and to avoid giving offense. Well, when it comes to communication we’re doing a TON of …
Not practicing what you preach is likely to leave you needing crisis management Maryland Attorney General Douglas Gansler, a frequent advocate of stricter laws against underage drinking, landed himself in hot water after pictures of him at a wild party full of teens toting the ubiquitous red Solo cup went viral. The photo wasn’t the …
Repeating the terms you’re seeking to avoid is a massive crisis management mistake Merrie Spaeth’s BIMBO Awards exist to remind us of one of the most common, and damaging, crisis management mistakes out there – repeating the very negative terms you’re trying to avoid. Here are this year’s “Dishonorable Mentions”: “I called you crazy, not …
