[Editor’s note: This post features a guest contribution from freelance writer Beth Kotz. A big thank you to Beth, and if anyone else out there has a post they think may be a fit for our blog please get in touch at [email protected]!] Small businesses don’t have time for setbacks. The best way to protect …
Professional Development/
Organization Development
Banks are still working to rebuild their reputations following the financial crisis and, luckily for them, the phony-accounts scandal that erupted at one of the nation’s most prominent retail banks did not drag down the broader industry. While Wells Fargo’s image is in tatters — and will likely remain so for some time — what …
“Fake news” isn’t going away. The distribution of false information, whether it’s by accident or with purpose, is only going to become more common as the focus on every slice of controversy grows. While we already have serious issues resulting from plain-text tweets or basic news stories, what happens when tools like computer generated imagery …
When a crisis hits, whether it impacts your organization directly or is something important to your stakeholders, many rushes to be a part of the conversation on social media. While this is often well-intentioned, it can also be tremendously dangerous for your brand. Unless it’s done right, being involved in the discussion about a crisis …
The internet is busy. Very very busy. Millions of interactions per hour — and that’s only counting the most popular of sites. Online interactions move so fast it can be hard to visualize…unless perhaps you put together a moving infographic that displays what’s happening on a variety of sites by hours, days, or months. What’s …
[Editor’s note: We all know that one person in the office who, despite being solid at their job, is a constant problem in the office. Left unchecked, these types of personalities can cause drops in productivity or even draw negative attention from stakeholders by doing things like agitating coworkers, creating stirs among customers, and generally …
A major rookie mistake on social media is engaging with trolls, giving them the fuel they need to keep finding ways to get a rise out of their target. It’s tough because you can’t always ignore them, ie. when you’re being hit with false negative reviews, so you need to find ways to handle the …
