Preparing to use social media during a crisis

Sections of this topic

    When a crisis hits, whether it impacts your organization directly or is something important to your stakeholders, many rushes to be a part of the conversation on social media. While this is often well-intentioned, it can also be tremendously dangerous for your brand. Unless it’s done right, being involved in the discussion about a crisis situation via social media can quickly result in added troubles for your organization.

    Having a plan helps avoid common pitfalls, and this infographic from the digital marketing pros at Aimclear gives you five solid thought starters for your own preparedness efforts:


    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]