Recommended Books – Program Management
For-profits and nonprofits tends to use the term “program” differently. Nonprofits often refer to programs as the various different
sets of services they provide to meet community needs. For-profits often use the term to refer to a highly organized set of activities to accomplish
a certain — often internal — goal, for example, Employee Assistance Program to help employees in crisis or a quality management program. However, the
guidelines to carefully plan, operate and evaluate programs actually pertain to both types of organizations.
The following books are recommended because of their highly practical nature and often
because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.
Field Guide to Nonprofit Program Design, Marketing and Evaluation
- by Carter McNamara, published by Authenticity Consulting, LLC.
There are few books, if any, that explain how to carefully plan, organize and develop a nonprofit program.
Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs.
This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to
provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded.
Many materials in this Library topic are adapted from this book.