Marketing and Promotions | A Recommended Books

Written by Max | Edited by Rory Hart

Last updated on Apr 26, 2023

Sections of this topic

Recommended Books – Marketing

Basics, Planning and General Information

Market Research and Trends

Competitive Intelligence

Nonprofit

Basics, Planning and General Information

The following books are recommended because of their highly practical nature and often
because they include a wide range of information about this Library topic. Also, a convenient search window is included below the rows of books. As an Amazon Associate, Authenticity Consulting, LLC may earn commissions from qualifying purchases on Amazon.

Market Research and Trends

Competitive Intelligence

Note to nonprofits: Nonprofits “compete” with other nonprofits, too. They compete for funding, attention from their communities and staff.
Also, funders often want to see if their grantees have closely considered whether other nonprofits are already offering the same services in
the same areas. So nonprofits should use competitive intelligence, too.

Nonprofit

Field Guide to Nonprofit Program Design, Marketing and Evaluation: by Carter McNamara, published by Authenticity Consulting, LLC.
There are few books, if any, that explain how to carefully plan, organize, develop and market a nonprofit program.
Also, too many books completely separate the highly integrated activities of planning, marketing and evaluating programs.
This book integrates all three into a comprehensive, straightforward approach that anyone can follow in order to
provide high-quality programs with strong appeal to funders. Includes many online forms that can be downloaded.
Many materials in this Library topic are adapted from this book.

Also See

Public Relations — Recommended Books

Sales — Recommended Books

Max

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Marketing and Promotions | A Recommended Books

Recommended Books – Marketing

Basics, Planning and General Information

Market Research and Trends

Competitive Intelligence

Nonprofit

Also See