Sections of this topic
Do This Once and Twitter Does the Rest
Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you?
You have one shot at a first impression, so make it sizzle.
Create an Intriguing Twitter Profile
People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well.
It’s important to create a consistent look and feel among all of your social media platforms. This can be achieved with the use of consistent images, logo design, colors, and layout.
For an example of nice, clean, and consistent branding, see the following screenshot comparisons from Facebook and Twitter for the app “Shopping Chaperone”:
TWITTER:
Source: https://twitter.com/ShoppingChap
FACEBOOK:
Source: https://www.facebook.com/shoppingchaperoneapp
Outsource the Design Work
You can create these branded images yourself if you’ve got the time, tools (and talent!) But it’s easily outsourced by providing a concept, images, and logo. If you haven’t developed your brand look yet, you can use outsourced labor for very little expense. Some of these creative professionals live in countries with a dramatic currency exchange rate that allows them to charge pennies on the dollar. For imagery, copyrighting, design, and just about anything you can think of, try:
- www.fiverr.com – Jobs completed for as little as $5.00!
- www.odesk.com – “The world’s largest freelance marketplace”
These sites are run professionally and seem to care about user satisfaction. If you don’t have a logo, start there. Get one created by shopping on Fiverr or Odesk – or your favorite local graphic designer.
Build your Credibility
Present yourself as a Subject Matter Expert in a focused field (or two). Don’t try to be everything. Choose specialties that you enjoy and then provide proof that you’re the best in that field. Use quotes or recommendations from others. And let your enthusiasm shine through. Talk about recent accomplishments and specific outcomes. Use KEYWORDS!
Be Social
Finally, in the end, it’s all about relationships. Make it inviting. Take a look at Nika Stewart’s Twitter Profile (AWESOME!):
Wouldn’t you want to contact Nika for help with your social media postings?
(And many thanks to Nika for the inspiration for this post.)
For more resources, see the Free Management Library topic: Marketing and Social Media.
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ABOUT Lisa M. Chapman:
Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant, and social media consultant. She helps clients establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa (at) Lisa Chapman (dot) com.
Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:
- Amazon.com: http://bit.ly/AmazonTheWebPoweredEntrepreneur
- Barnes & Noble: http://bit.ly/BNTheWebPoweredEntrepreneur
