Sections of this topic
Guest Post by George Torok
Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” – the first guide to personal marketing for non-marketers.
- Create and grant an annual award.
- Send handwritten congratulations and thank you notes.
- Send greeting cards for some occasion other than Christmas.
- Send postcards when you travel and even when you are at home.
- Give a good book to special clients. Always sign it with a positive message.
- Build relationships with the media before you need them.
- Associate with winners – attend awards functions.
- Build and maintain a database of clients, prospects, and key influencers.
- Earn certifications and win awards from your associations – and tell everyone.
- Ask happy customers to write testimonial letters for you.
- Recruit your suppliers as marketing agents. They work for free.
- Join and be active in your chamber of commerce.
- Write tips sheets for your customers.
- Write and send articles to magazines and newspapers.
- Send a news release to the media every three months.
- Do something crazy and newsworthy at least once a year.
- Send photocopies of your news coverage to your clients.
- Build and maintain an informative and interesting website.
- Sponsor a cause, event, charity, or community group.
- Volunteer for your association, charity, or community group.
Have you had powerful experiences using any of these? Tell us about it!
What powerful marketing tactics work for you?
——————
For more resources, see our Library topics on Marketing and Social Networking.
——————
© George Torok is co-author of “Secrets of Power Marketing: Promote Brand You”. To arrange your keynote speech or training program call 905-335-1997 or email [email protected]. To receive a free copy of 50 Power Marketing Ideas® and your free subscription to monthly marketing tips visit www.PowerMarketing.ca
