Social Responsibility and Reputation

Sections of this topic

    Failing to live up to stakeholder expectations is a quick way to sink your reputation

    Living up to stakeholder expectations is an important part of reputation management. Today, many stakeholders expect you to be socially responsible, but what does that mean to them, and what can you do about it?

    Online research group Lab42 put out a great infographic explaining this concept, take a look:

    Consumer perception Social responsibility

    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]