Leading your company had better not be like herding cats. How do you get everyone moving in the same direction, like a finely tuned machine? 1 – Ensure your folks know the direction. Sounds simple, but often this isn’t the case. We give our employees the mushroom treatment.. 2. Ensure the message on the company …
Starting a Business/
Business Planning
Resources for Starting a Business
Legal Structures of Organizations Legal Forms and Traditional Structures of Organizations Market Research — Inbound Marketing Planning Your Research Market Research Find and Feed the Feeling Strategizing Understanding Strategy and Strategic Thinking Competitor Analysis Porter’s Five Competitive Forces (Part I) Porter’s Five Competitive Forces (Part 2) Competitive Intelligence Product Planning Product Management E-Commerce Sales and …
Getting that sales growth is all about keeping your eye on the ball. Just like Novak Djokovic did to win Wimbledon on Sunday. So, the goal is growth. Your company has its strategy in place, and it’s a good one. There is value to customers, beyond competitors’. Once that is defined, it is a matter …
With the internet, skype and social media, the world is small. It used to be expensive to call friends in Denmark from North America, but now it is free to e-mail or skype. This makes a virtual, global team possible. I suspect that many of the FML readers are solopreneurs, start ups and small businesses. …
Have you ever stopped to consider a prospect’s view of your firm? Their first contact is usually with Sales. So it is of critical importance who is selling your product. Start ups and those who have been in business awhile have different issues. In a start up, I’ve heard a few owners/bottle washers say there …
Every business has competitors for its customers, who, after all, get to choose. Most business plans only focus on existing competitors. While that’s necessary, it’s not sufficient. You also need to look at the underlying structure of your industry, and assess the extended rivalry that exists within that structure. One way to do that is …
You only need one lead to make a sale, says common wisdom. However, your chances of selling increase with more leads. So, how do you generate more leads? 1. Offer compelling products and services for your customers. 2. Be compelling. Approach prospects with a view to helping, rather than making a sale. Show your enthusiasm, …
The jungle gym is a great blend of structure and chaos. Perfect for kids. In an organization, we need that same perfect blend — the one appropriate to the company’s size. After all, we are kids at heart, right? A start up has few systems. Expenses need to be tracked. A business plan is needed …
