The last blog looked at why Public Relations should never be confused with “spin” and “hype.” Today’s edition serves up something more tasty and nutritious — one of the best resources enjoyed and highly appreciated by publicists, marketing communications folks, reporters, and others. I’m talking about Help a Reporter Out — fondly known as HARO …

Outstanding customer service strategies is making your customers feel like you understand their needs and their issues. There is another way of letting your customers reach out to you that is faster and more structured than an email exchange and more productive than a phone call. Online Chat is a nice way to personalize your …

It’s well established in Dr. John Gray’s best-selling book, Men are From Mars, Women Are From Venus, that males and females communicate differently when trying to relate to each other on different levels. While it’s a slippery slope in the universe of communications to equate this gender-based metaphor to the public relations arena, slide with …

In a previous post, I discussed the need to not ignore the informal learning systems that are working within your organization. Research indicates that 70-80% of all learning comes in the form of informal learning; however, it seems to be largely ignored in training and HR departments across organizations. (By the way, if you are already thinking of ways to formalize informal learning, you are missing the mark.)

Let’s take a quick look at a few companies’ policies and guidelines on employee use of social networking. The policy excerpts below offer highlights of their own in-house guidelines.

Marv Weisbord’s Model – Two Critical Paths to Change Marv Weisbord’s model “Two Critical Paths for Improving Organizations” suggests, that when it comes to improving our organizations, the first question is, “Who is going to be involved? The second question is, “What is it they are to go about improving?” The answer to the first …

A global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealed the need for stronger policy governance.

Do the founding principles of Marketing Thought Leaders in history still apply to the new paradigm of social media marketing? Here we take a closer look at Leo Burnett and his now worldwide agency. The quick answer to our question – YES!

A longtime client asked me to post a news release to the media last Friday. I gulped and said to myself, “Where have I gone wrong? How many times have I told them, ‘Any day but Friday?’ Am I totally not communicating clearly in my media-savant communications capacity?” Gulp, and gulp again…. “Can I home …

My leadership development journey began in 1961, when I popped into the world as the first CEO of the Donna and Jim Fabris Family. (I’ll use the organization’s acronym, DAJFF.) Jim and Donna founded DAJFF less than a year earlier. They were 23 years old. Jim says he’d been planning DAJFF since he was about …