Do your crisis management plans include being blackballed by the competition? So-called “black hat” tactics, often effective but unethical, or even illegal, ways of achieving goals, do exist in the world of PR and marketing. While, for the most part, reputable organizations have a policy of not putting shady tactics to work, employees looking to …

I recently finished a government grant proposal that had only a two-week deadline. Of course, it required many hours, day and night, and over the final weekend to complete. And, as you may have guessed, it was submitted at 2:00 am on Monday. It would be nice if I could take sole credit for this …

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Great management is no accident. It’s the result of deliberate effort to focus on what’s important vs urgent. Managing values- what the business, firm or agency professes to stand for – is one of those important things. So many companies have a values statement on the wall. But ask any employee or even top managers …

Engage prospects emotionally and stimulate dialogue by asking ‘emotion-based questions’ rather than ‘open-ended questions’ to further the sales process.

You are going to give a presentation on a new application or product. There will be stakeholders, developers, and some managers at the board meeting. Your hands are sweating and you are short of breath. Do not worry – you are ready. Why? Because you have all your notes, and your presentation is ready. You …

“I know I should delegate but: “I can do it faster…He won’t be able to get it done on time…she’s bound to make some mistakes.” These are things I’ve been hearing frequently from overworked, stressed out managers. I jokingly mentioned, in a recent presentation, if there was something in the air that’s causing this outbreak …

…It’s Your Money and Corporate is to Blame That Your Not Getting It. We all know people who follow their supervisor’s every whim – blowing the way the wind blows. For some reason, you can’t do that. You’re too independent, too creative, but competent nonetheless. Still, you’re being set up to fail. It’s all about …

Aiming for high productivity during the summer can be difficult when everyone is making plans for vacation and time to visit with family and loved ones. Beyond maintaining productivity in the workplace, it’s hard to keep employees in the office in the summer. In many ways, it takes a team player who is also a …

I love how social media works to connect people across time and space. I’ve posted several of my blogs and articles on my Facebook page ( www.facebook.com/LindaJFerguson) and LinkedIn groups. From one of my posts, I ‘met’ Margot Borden from France. After a few exchanges of ideas, I invited her to write a guest blog …