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Great Marketing Tactic to Increase Conversion Rate

We’ve learned that by focusing our message on only one aspect of our product, people are much more likely to listen to the rest of the message. Conversions have increased and the new customers that have come in the door under our new message seem to be much better customers.

C is for Connection

My description of spirit in the workplace is that it allows you to feel a greater sense of connection by bringing your whole self, the essence of who you are, to a supportive environment. People are yearning for connections on multiple levels – connecting with a higher purpose, connecting lovingly with yourself, connecting deeply with …

Going Off the Record Can = Off You Go

A cardinal rule in media interviews is never go off the record (and conversely, watch out for what you do say on it!). It can be dangerous for you and the reporter if you do. And you don’t have to look far in today’s news to see where setting such boundaries with journalists is a …

GRANT SEEKING BY THE BOOK (PART 1 OF 2)

I have been a grants professional since 1974 — that’s a long time. I have worked in agencies that range from the largest single local public agency in the country to a tiny seminary … and everything in between. During that time I’ve taught countless grant seekers in graduate and continuing education courses, and in …

Travel lightly

This past week my sister-in-law died. Nothing like a death to put things into perspective. I reminded my in-laws as they were worried about details of the funeral, ‘don’t sweat the small stuff’. After seeing their sister die, it was an easy message to get across. After that ordeal the type of flowers or coffin …

Survival without social media and website has a new look

I’m back after a one-week at-home vacation that included no computer use for business purposes and no social media participation. A very relaxing change of pace! But, alas, time and mortgage payments wait for no man, so I reluctantly return to the land of the working stiff. I’d like to invite readers to check out …

Coaching Leaders: A Systems Approach

Guest Submission by Steven Ober, EdD Leaders live and work in complex systems. In fact, we all do. These systems include our organizations, our teams, our families, our communities, and our larger society. In today’s world, it is incumbent on those of us who coach leaders to deepen and broaden our ability to coach from …

Is the Day Before Vacation Your Most Productive Day of the Year?

Have you ever noticed that the day before you leave for vacation is your most productive day of the year? From my perspective here are some reasons why we become “super efficient”. I suggest these strategies to my coaching clients who are getting ready for vacation – I trust they will help you, too. Focus …

The Feasibility Study is Obsolete

For the last 50-60 years, a Feasibility Study has been “required” before planning and/or implementing a Capital Campaign, and its basic concept and structure hasn’t changed in all that time. I contend that it’s more than obsolete, it’s counter-productive. Now don’t get me wrong. I’m not saying that we shouldn’t first determine the feasibility of …