Public Relations means different things to different people. While this blog is titled Public Relations/Media Relations, media relations is really a subset under the wide umbrella of PR. But it’s often the most critical piece of the process. This blog will work at understanding big picture PR/Media Relations issues and the “small stuff.” It’s designed …

Crisis: Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation or negatively impact share value. Every organization is vulnerable to crises. The days of playing ostrich are gone. You can play, but your stakeholders will not be understanding or forgiving because they’ve watched what happened with …

I’m Jonathan Bernstein, host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of crisis management, will focus especially on practical tips and tools, and will posts from guest writers. You can learn more about this blog by clicking on the …

If you don’t already track your Website Conversion Rate, START TODAY! Whether you are using landing pages, videos, free e-books, or another popular strategy for converting traffic into paying customers, you definitely want to track it. Do you know how to calculate and use a Website Conversion Rate?

It’s exciting to know that savvy business folks everywhere are FINALLY demanding – successfully – that their website or landing page work hard, and convert traffic into paying customers, both online AND offline.

Social enterprise is not for the faint of heart. It’s hard enough to make a difference in the world, or to succeed at running a business, but do both at the same time? Yikes, beam me up, Scotty. This is not easy to do, and many organizations have failed at it. But the good news …

When I was asked to edit/manage/write this blog, I wasn’t sure what I might have to say that was new, interesting, stimulating or basically worth reading. I don’t want to just hear (read) myself thinking, I want to encourage discussion, conversation and professional debate. So, as my first posting … an outline of what this …

Purpose of this Business Ethics, Culture and Performance Blog The role of ethics inside organizations is changing. Business ethics is not an isolated field but a critical component of a high-performing, healthy corporate culture. This blog helps you understand and explore the roles of ethics, culture and performance by providing articles, opinions, commentary and many …

Purpose of this Crisis Management Blog This blog helps you improve your crisis management by providing articles, opinions, commentary and many related resources. The blog is for a general audience, including beginners and those advanced in crisis management. The benefits of crisis management are many, including that it ensures: Accurate assessment of the cause and …

Purpose of this Spirituality Blog This blog helps you improve your spirituality in the workplace by providing articles, opinions, commentary and many related resources. The blog is for a general audience, including beginners and those advanced in spirituality. The benefits of spirituality in the workplace are many, including: More open and honest communications among employees. …