Airline learns from crisis management mistakes Southwest Airlines is no stranger to crisis management, just earlier this month coping with a messy communication situation after a flight was forced to make an emergency landing due to a a ruptured fuselage, so when a landing flight not only slid off of a runway in Chicago, but …

Often combined, often confused, often misused is the best way to describe the relationship between Management and Leadership. Here is the problem for trainers: they arenR17;t the same thing. Training one is teaching nuts and bolts to a mechanic. One is more mechanic than engineer. Ask yourself if it is better to have one leader …

A crisis communications success story From late December 2010 to early January 2011, massive flooding occurred throughout Queensland, Australia. The crisis tested the mettle of first responders and government agencies alike, and also, as in most recent disasters, highlighted the importance and effectiveness of technology and social media in crisis management. In an article for …

I recently posted a blog called “Lessons from the River Creatures.” The posting was inspired by a parable about letting go of things you cling to so that you can reach your dreams or live more authentically. I want to continue on this theme as it relates to work situations where you may need to …

My perspective of spirituality in the workplace has changed over the years. I used to view it solely as integrating my spirituality at the workplace. Now more than ever, I look at is as putting my spirituality at work, wherever IR17;m working, with whoever IR17;m working with, doing whatever kind of work. This new perspective …

Implementing a marketing strategy is a multi-faceted activity. A good marketing stratetgy is driven by a clear, simple positioning statement. This makes it clear to your employees and market, where the company is superior to the competition. The marketing strategy encompasses the product or service offering, pricing, promotion and distribution – or delivery of the …

At meetings, most of us roll our eyes and canR17;t wait to get back to our office where the real work gets done. However, meetings matter, whether they’re regularly scheduled routines in your company or now-and-then get-togethers, can be a place for you to gain positive visibility and showcase your capabilities. Here are three strategies …

The key to successfully growing your business is effectively implementing an effective marketing strategy. Of course, there are a lot of other pieces – the financing, developing the product or service, producing the product, internal accounting controls, legal HR policies, for example. However, a successful marketing strategy brings in customers and profitable sales. Without sales, …

You’ve gone through the steps. Your business plan is reasonably thorough. So there’s not much to worry about, right? Wrong. If itR17;s good, it will get you started. But it’s only a plan. The rest you’ll have to figure out as you go. Reality has an annoying way of interfering with plans.

Evaluating the impact of a social enterprise is often difficult to do. For most sectors, there are no agreed-upon metrics to rely upon to tell others how successful you have been. But you donR17;t have to start from scratch. Here are some perspectives and suggestions that might be helpful: