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I’m Jonathan Bernstein, host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of crisis management, will focus especially on practical tips and tools, and will posts from guest writers. You can learn more about this blog by clicking on the …

If you don’t already track your Website Conversion Rate, START TODAY! Whether you are using landing pages, videos, free e-books, or another popular strategy for converting traffic into paying customers, you definitely want to track it. Do you know how to calculate and use a Website Conversion Rate?

It’s exciting to know that savvy business folks everywhere are FINALLY demanding – successfully – that their website or landing page work hard, and convert traffic into paying customers, both online AND offline.

I am privileged to be the Coaching Blog Manager for Authenticity Consulting. This Blog will be a forum for learning, idea exchange, and discussion with you, our readers. I became a Professional Coach in 1999. At that time, there were only about 10,000 coaches and handful of coaching schools available – the main ones being, …

Social enterprise is not for the faint of heart. It’s hard enough to make a difference in the world, or to succeed at running a business, but do both at the same time? Yikes, beam me up, Scotty. This is not easy to do, and many organizations have failed at it. But the good news …

If you’re running a business, you get asked this question often. It could come from your banker, your accountant, your business-savvy aunt, or your teenager taking that first business class. They want to know: what’s your business plan? And they all want different things. Some just want a sentence or two about customers, competitors and …

Competencies needed for the 21st century human resource professional include expertise and leadership.

When I was asked to edit/manage/write this blog, I wasn’t sure what I might have to say that was new, interesting, stimulating or basically worth reading. I don’t want to just hear (read) myself thinking, I want to encourage discussion, conversation and professional debate. So, as my first posting … an outline of what this …