consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue Team, offers case studies on web traffic conversion using Twitter. Companies such as Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s are role models for smaller businesses by using Microblogging to actually close sales.

Is your great idea actually a great idea? Feasibility testing is how you find out. Start with your goals. Sure, everybody wants to make a million dollars. But how will you define success? Finish this sentence: I will consider this business successful if after three years, at a minimum, it ______. List just two or …

DON’T make the media your primary means of communicating on pending or current litigation in progress. Journalists are not a reliable means of ensuring that your key audiences receive your messages, nor is it a reporter’s job to make sure everything you think is important gets to the right people. DO communicate directly with your …

With 15 years in public relations, occasionally it helps to stop and ask, “Why did I get into this profession?” Before answering that, a bit of pre-PR background. I was on the other side of the desk in the world of journalism before making a career change. Specifically, pop culture — music, comedy, the occasional …

Meetings can take up a large portion of anyone’s working day and for many of us, demands on time in the office are already high. So in an ideal world every meeting should count, with specific objectives and results making the time invested worthwhile. All too often though, meetings – even during and afterwards – …

Development is, by definition, the process of creating and enhancing relationships with (potential) donors. It is the introduction of (prospective) donors to a non-profit organization, building their interest in the organization’s mission/services, developing in them a passion for the mission and a commitment to the organization’s future, getting them to make-the-gift, and maintaining the relationship …

I live in the Kansas Flint Hills. It’s ranch land, no more than 4 people per square mile. (No surprise, then, that I do most of my coaching by telephone.) But we are a community. And we have no shortage of issues requiring leadership. Leadership is not the same as Authority. As we blog about …

Everything in coaching hinges on listening – it is the key to the coaching session. Listening is also essential for personal and professional success. Even though we know listening is important – active listening is not always a common practice. Active listening shows respect and that you desire to learn and understand the speaker. Here …

A common misconception with employees and managers is that of the “paper trail.” It is believed that in order to make a termination decision, a manager must create this “paper trail” of documentations until they have enough evidence to satisfy the Human Resource (HR) Department. Unfortunately, this very notion typically brings great frustration to everyone …

There’s just no way to avoid it. You might fail with your social enterprise. Lose your shirt. Wish you’d never started it. There’s no safety net for social enterprise, and there never will be. The U.S. Census Bureau reports that half of business startups with employees are gone five years later. Social enterprises probably do …