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The Role of SEO in Crisis Management

What do you want people to find on the first page of results when they search for your organization’s name on Google (which has 80+ percent of search traffic) or the other major search engines? You would probably prefer that they don’t find: a vicious blog started by disgruntled former employees; or, 75 percent of …

Fundraising or Not Fundraising, That is the Question

Fundraising, as a distinct sub-category of income generation, includes those activities that get people to GIVE their money to non-profit organizations and, ideally, to get them to keep giving. It does not include raising money by selling things – T-shirts, light bulbs, candy, books, carnival tickets, seats at dinner, or anything else that has material …

Why All This Talk About Leadership?

I’m a Leadership Coach and something of a community activist. I coach people who want to live a good life while making a difference. That’s what I want for myself. That’s what I want for you. Work Hard. Do Good. Have Fun Doing It. You found this blog. So, I’m willing to bet that you …

Effective training in a classroom setting

We as trainers have a responsibility to both the organizations we are working for and to the clients we are training to be effective and interesting. I realize that the topic for tonight was suppose to be on task analysis and andragogy, but I was in a classroom setting recently and the trainers simply were …

Structure is irrelevant

Not all social enterprises look alike. While many people immediately think of nonprofits (or nongovernmental organizations, NGOs), in practice any type of business can be a social enterprise. As long as you “harness the power of the marketplace to solve critical social or environmental problem,” which to me means you sell stuff to customers as …

Measure Twice, Cut Once

Successful entrepreneurs tend to be frugal. They have to be. They know that money and time is scarce. Too many things to do, too little time. So they focus, prioritize, cut to the bone, do what only needs to be done to get from point A to point E (skipping point B, C and D …

Ethics at a cross roads

What makes the field of business ethics so interesting and so challenging is that as a term, and as a concept,“business ethics” means so many different things to so many different constituencies. However, many of these constituencies often don’t communicate well together. The academic side of business ethics is often not seen as a resource …

Introduction — Relevant, Realistic, and Flexible Strategic Planning

Simply put, strategic planning is about clarifying the purpose and most important priorities of an organization, and also about how the organization will address those priorities. Sometimes the priorities are about major issues and sometimes about exciting overall goals. The strategic planning process has to suit the nature and needs of the organization to produce …

Introduction — Removing the Mystique About Boards

Many people have the impression that a Board of Directors is a group of very wise people who sit in a very special room and make very complex deliberations and decisions. Actually, most Board members are people just like us who are trying their best to understand what’s going on and what to do about …