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How to Start Strategic Planning: Plan for a Plan – Part 4 of 5

In the previous post (Part 3), we covered questions 7-9 of the 15 questions to address in the “plan for a plan.” This post (Part 4) explains questions 10-12. 10. What Materials Will Be Needed? For example, think about: Materials (books about strategic planning, flipcharts, markers, etc.) Equipment (overhead projectors, flipchart stands, white boards, etc.) …

Offering Your Gifts in Service

I usually start my workshops by asking people why they are interested in the topic of spirituality and work, and have them say what kind of work they do. One woman said she was a bus driver as well as a Reiki Master. When I asked her about that unusual combination she said it was …

Customer Service Basics

The first question you should ask yourself…How do you measure customer satisfaction? If you are measuring by the # of complaints you are or are not receiving, you are in trouble. Not everybody bothers to take the time to tell you about his/her horrible experience. If you are asking your customers if they are satisfied, …

As a Consultant, What’s Your Blindside?

Watch the following situation occur in conversations among consultants. Many consultants place extreme value on people’s feelings, beliefs and perceptions. That’s their natural “lens” on organizations. Many of them are from fields of psychology, human resources and coaching. In my experience, they often conclude their clients have problems primarily with, for example, interpersonal conflicts, emotional …

Calculating ROI

(This post has been moved to https://management.org/trng_dev/evaluate/evaluate.htm#roi.)

How to Start Strategic Planning: Plan for a Plan – Part 3

In the previous post (Part 2), we covered questions 4-6 of the 15 questions to address in the “plan for a plan.” This post explains questions 7-9. 7. What’s Your Schedule for Developing the Plan? Too many organizations do planning by gathering planners into one retreat where they tweak wording on the mission statement and …

Maximizing Online Profits: The Ultimate Marketing Tactics

consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue Team, offers case studies on web traffic conversion using Twitter. Companies such as Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s are role models for smaller businesses by using Microblogging to actually close sales.

Do “Just Enough” Feasibility Testing

Is your great idea actually a great idea? Feasibility testing is how you find out. Start with your goals. Sure, everybody wants to make a million dollars. But how will you define success? Finish this sentence: I will consider this business successful if after three years, at a minimum, it ______. List just two or …

Trial by Media – Do’s and Don’ts

DON’T make the media your primary means of communicating on pending or current litigation in progress. Journalists are not a reliable means of ensuring that your key audiences receive your messages, nor is it a reporter’s job to make sure everything you think is important gets to the right people. DO communicate directly with your …