The ultimate goal of an internet marketing campaign is to create a meaningful message that reaches its target audience and is virally spread to others who are interested in your topic.

(See part 1 of 3.) The personal development lessons come from putting myself into what Richard Leider called “The Land Of I Don’t Know. “ Putting myself into a total situation where I literally do not know how to survive on my own or I literally do not know what is going on half the …

“I’ve been in this position for four years. My boss drops hints about where I might go from here, but nothing comes of it. I feel stuck. ” When you have been in a position for a while you may feel like you have reached a plateau. But I think that plateaus are not necessarily …

Got an email, not long ago, asking: “Is there any danger with placing a major donor on the Board of a nonprofit organization?” I responded that: Ideally, a non-profit organization will have a list of criteria for prospective Board Members and a formal procedure for (identifying and) recruiting new Board Members — meaning that no …

Piggybacking on two of my latest blogs– Who Needs Training: Who Gets to Decide and Was the Guy Who Won the Audition Better Than You, I’m going to take a few minutes to brainstorm how we evaluate trainers and what it can mean. Obviously this is not going to be an in depth study, but …

While many entrepreneurs tend to think first of selling products or services to consumers, far larger markets exist in selling to other companies. Those sales, known as business to business, or B2B, roughly account for ten times the sales directly to consumers. So if you are undecided about what kind of business to launch, and …

To apply the learning of VUCA ∞ VUCA Prime I draw a visual metaphor of my situation. I have limited drawing skills so I need something that is simple and provides just enough structure to guide my thinking. I start by establishing context, in this case the design for a cultural change program to create …

Actions speak louder than words during a crisis The way your organization communicates during a crisis is important, but how it fixes the underlying problem will be what determines its reputation in the long run. Those that choose to merely give lip service to an issue are playing with fire. In a quote from a …

My post this week is based on ideas explored in my forthcoming book, Staying Grounded in Shifting Sand. I have a chapter on the ‘Power and Meaning of Money’ because I believe if you don’t fully understand the role that money plays in your life, you won’t be able to align fully your values and …

Think hard work is all you need for career success? Jeffrey Pfeffer, at Stanford University Graduate School of Business disagrees. In his latest book, Power: Why Some People Have It and Others Don’t, he argues that what you need to succeed in the workplace is, above all, power. He was asked in an interview with …