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Sales & Marketing/
General Marketing
Marketing Mix: Traditional 4Ps to Evolution of Marketing 7Ps
The marketing mix, often referred to as the 4Ps of marketing, remains a foundational model in marketing. This model was first introduced by E. Jerome McCarthy in 1960 and has since been expanded to include three additional elements, known as the 7Ps of marketing. As businesses navigate the complexities of modern markets, understanding and effectively …
consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue Team, offers case studies on web traffic conversion using Twitter. Companies such as Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s are role models for smaller businesses by using Microblogging to actually close sales.
I’m Lisa Chapman and I’m the host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of marketing, and will focus especially on practical tips and tools, and will include posts from guest writers. You can learn more about this blog …
