Lincoln Center for the Performing Arts Inc. launched Lincoln Center’s first mobile marketing platform as part of the promotional campaign for the outdoor dance series Midsummer Night Swing.
Sales & Marketing/
General Marketing
Marketing Mix: Traditional 4Ps to Evolution of Marketing 7Ps
The marketing mix, often referred to as the 4Ps of marketing, remains a foundational model in marketing. This model was first introduced by E. Jerome McCarthy in 1960 and has since been expanded to include three additional elements, known as the 7Ps of marketing. As businesses navigate the complexities of modern markets, understanding and effectively …
Do the philosophies and core concepts of historic Thought Leaders in the Marketing and Advertising industries transfer to Web 2.0 and social media? In the case of Raymond Rubicam...
Is Direct Response Marketing still a powerful concept in the digital age? Marketing in the digital world is a race for the most current information, the best technology, and the fastest implementation. David Ogilvy remains one of the most famous names in advertising and one of the handful of thinkers (Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates) who shaped the business after the 1920s.
YOU can be recognized as an expert in your industry, both online and offline, by offering your services as a public speaker.
consider using Twitter as a tool for engaging them. TJ McCue, Founder of Sales Rescue Team, offers case studies on web traffic conversion using Twitter. Companies such as Etsy, JetBlue, NakedPizza, Pepsi, and Levi’s are role models for smaller businesses by using Microblogging to actually close sales.
I’m Lisa Chapman and I’m the host of this blog. You can read more about me next to my picture in the sidebar. This blog will be about various aspects of marketing, and will focus especially on practical tips and tools, and will include posts from guest writers. You can learn more about this blog …
