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Advertising & PR

How Much Do TikTok Ads Cost? 2024 Pricing Explained

TikTok took its time to start a proper ad program, which pushed brands to find other ways to get noticed on the app. This led influencer marketing and branded promotions to take off on TikTok. While TikTok began to try out advertising in 2020, it wasn’t until 2022 that their ad efforts picked up steam. …
As a Technical Writer, communication can be difficult if ambiguous responses are received. Such as is the case when trying to find out information. It can be difficult when someone has a new product, and cannot explain nor describe it. When encountering such a person, you will probably see that they are thinking of one …
An accident happens in one of your plants. Your firm’s product is found faulty. A disgruntled employee brings a lawsuit against your firm. Suddenly, all eyes are on you, from the press to the public to your organization’s people. As a leader, how do you think clearly and communicate professionally and correctly under the gun? …
Virtual communication, is when people communicate without being face-to-face. An example of its usage is in training sessions, i.e., e-learning. Instructors can communicate and provide lessons from anywhere and anytime, as long as they (and the audience) have the right tools. The trainer needs to first know: Who is the audience? How do we virtually …
1. Listen to your outgoing phone messages for a few days. How are your vocal habits and voice quality? These are habits you can practice every day. 2. For better projection, open your mouth wider, so that you can articulate each word clearly. This helps with both volume and enunciation. 3. To reduce vocal stress, …
How do you currently communicate globally? Before our modern techniques (of using the web, mobile devices or videos, Skype, etc.,) for communicating, the time it took to converse or correspond internationally took quite a while and we weren’t even sure of how the recipient reacted to what was delivered. But now we can know immediately …
How do we communicate training as a technical writer? Is collaboration a key to good training? Collaboration is how well we work with others, knowing others, and being able to communicate well with others. The right side of the brain helps us with communicating and training and collaborating. As a trainer, a technical writer has …
Sadly, if your presentation is like most, your audience will remember very little of what you say. This is especially true if it is fact-filled, detailed and linear. You will be more successful if you think about creating and delivering a high-level message, and using facts and detail only to support your message. After all, …