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Advertising & PR

How Much Do TikTok Ads Cost? 2024 Pricing Explained

TikTok took its time to start a proper ad program, which pushed brands to find other ways to get noticed on the app. This led influencer marketing and branded promotions to take off on TikTok. While TikTok began to try out advertising in 2020, it wasn’t until 2022 that their ad efforts picked up steam. …
As Technical Writers and Communicators, we have to communicate and collaborate effectively. If we follow some basic rules about interpersonal skills, then we can be sure that communicating verbally and in writing to individuals will be successful. How do we begin to do this? Build your relationships. Make sure that you are paying attention to …
Have you ever walked into a meeting or joined in on a phone conference that went the wrong direction? Maybe it could have gone better with just a little pre-planning, specifically to set your intentions for that particular communication transaction. The power of setting your intentions before communicating is that it helps you to focus …
As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success.
Your organization is undergoing a significant change communication, and your team is worried. They want to know all the details about the change. Right now. The trouble is, all the details are not yet spelled out. Plus you have been asked to wait to talk about some aspects of the change until others have been …
How does the Technical Writer or Communicator document a network of machines that communicate with one another? Documenting even a small company’s network on how its machines communicate or transmit information or data can be a challenging task. This includes learning and describing how each piece of equipment operates. The Technical Writer has to know …
Release Notes are often written to communicate software or product updates. They define what is new. Release Notes allow us to manage, announce, and activate any new hardware, software, application, product models or devices. Release Notes include: A history – state why this document was created. Version # – state the version or control number …
Whether you are training, leading a meeting, or giving a formal presentation, effective speaking is more than just “telling.” It is also about making sure your listeners get the message you intend. To be sure your listeners understand and remember what you have said, select from these strategies, depending on the situation and your comfort …