Billions are invested by advertisers in video games, as over 50% of the US population engages in gaming. Major brands such as Pepsi and Ally have revealed how they have successfully invested in video games as an advertising medium, despite facing challenges in getting approval across their organizations. Speaking at the IAB Playfronts conference in …
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As the world evolves, so do its financial markets. As such, major players in the industry must continually adapt their strategies to remain competitive. This week, two major financial institutions made announcements related to their operations. Citigroup, a multinational investment bank headquartered in New York City, announced plans to recalibrate its investment banking workforce. This …
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Amid mounting pressure over concerns that TikTok may be sharing user data with the Chinese government, the social media platform has launched Project Clover, a new data security regime aimed at protecting user information in Europe. Under the new regime, user data will be stored within Europe and placed under tighter access controls, with oversight …
Pepsi, Ally, Mondelēz, and Coty Share Success Stories of High Returns Through Video Game Advertising
Billions are invested by advertisers in video games, as over 50% of the US population engages in gaming. Major brands such as Pepsi and Ally have revealed how they have successfully invested in video games as an advertising medium, despite facing challenges in getting approval across their organizations. Speaking at the IAB Playfronts conference in …