How to Register a Business Name in Arkansas – 2024 Guide

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    Introducing the ultimate manual on registering a business name in Arkansas! Whether you’re an aspiring entrepreneur or a well-established enterprise, it’s paramount to register your business name to establish your presence. 

    In Arkansas, there are various options available such as setting up an LLC or corporation or applying for a “doing business as” name (DBA). Simplify this procedure with ZenBusiness, a reputable LLC service that will expertly guide you through all the requirements.

    Prepare to legitimize your business in Arkansas and embark on your path toward success! Let’s kick-start this exciting journey now!

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    4 Steps to Register Your Business Name in Arkansas

    Looking to bring your business to the beautiful state of Arkansas? Registering your business name is a vital part of establishing yourself in this thriving market. Follow these straightforward instructions to register your business name in Arkansas officially and lay the groundwork for entrepreneurial triumph:

    Step 1: Choose Your Business Structure in Arkansas

    To register your business in Arkansas, the initial and vital step is to select the proper business structure. Each structure has its advantages and obligations. Below is a summary of the most frequently used business structures in Arkansas.

    Sole Proprietorship

    The most common and straightforward form of business structure in Arkansas is a sole proprietorship. In this arrangement, the business owner and the business itself are regarded as one legal entity. 

    It’s important to note that although it’s easy to set up, the owner takes on personal liability for all debts and obligations of the business. While registering a sole proprietorship with the state is not required, it may be necessary to obtain local licenses or permits.

    General Partnership

    If you’re embarking on a business venture alongside one or more individuals, a partnership could be the choice. There are two types of partnerships: general partnerships and limited partnerships (LP). In a general partnership, all partners collectively bear the burden of both profits and losses, while also assuming personal liability for the debts and obligations of the business.

    Although registering a general partnership with the state is not mandatory, submit a “Certificate of Assumed Name” in the county where your business operates.

    Limited Partnership (LP)

    In Arkansas, a limited partnership is created by filing a “Certificate of Limited Partnership” with the Secretary of State. This type of partnership comprises general partners who handle the business and bear unlimited personal liability, as well as limited partners who contribute capital but have limited liability.

    Limited Liability Company (LLC)

    The versatility and safeguarding against liability make an LLC frequently chosen. It merges the advantages of limited liability from a corporation with the straightforwardness of a partnership. 

    To establish an LLC in Arkansas, submit “Articles of Organization” to the Arkansas Secretary of State and formulate an Operating Agreement that delineates the management and ownership framework for your company.


    In Arkansas, corporations are separate legal entities from their shareholders, which offers them limited liability protection. There are two types of corporations in the state: C-corporations and S-corporations.

    To establish a corporation in Arkansas, you must file “Articles of Incorporation” with the Arkansas Secretary of State. The specific filing requirements may vary depending on the type of business you have. Corporations typically have more formal obligations, such as creating bylaws, issuing shares of stock, and holding regular board and shareholder meetings.

    When choosing a business structure in Arkansas, consider factors like liability protection, taxation implications, and management requirements. If you’re uncertain about which structure is best for your needs, seeking advice from a legal or business professional can help you make an informed decision.

    By following these steps and familiarizing yourself with the different business structures available in Arkansas, you’ll be well-prepared to register your business name and begin your entrepreneurial journey on solid footing.

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    Step 2: Select a Unique Business Name in Arkansas 

    For naming your business in Arkansas, there are three primary choices available, each with its own advantages and safeguards.

    Legal Entity Name

    When you go through the process of registering your business in Arkansas, select a unique and distinctive legal entity name. This chosen name will serve as the official identification for your business by the state. 

    To comply with Arkansas naming regulations, it’s necessary for your selected name to represent the type of business you’re operating and may include specific suffixes such as LLC, LP, or Corp. To determine if your desired name is available, you can use the database provided by the Arkansas Secretary of State’s Business Entity Search.

    By officially registering your legal entity name, you ensure that no other businesses can use the same name. This step plays a crucial role in establishing a strong brand identity and maintaining a reputable presence within the market.


    Protecting your business name or logo nationally can be achieved by acquiring a trademark. Trademarks safeguard intellectual property, preventing others from using similar names or logos for similar goods and services. Before finalizing your chosen name or logo, conduct an extensive search in the USPTO database to ensure that there are no existing trademarks that might clash with yours.

    Securing a trademark provides nationwide protection and empowers you to defend your brand against infringement or counterfeit usage. It’s an invaluable asset that not only adds value to your business but also enhances its position within the market.

    Doing Business As (DBA) Name

    In Arkansas, you can run your business using a different name known as a Doing Business As (DBA) name. This allows you to officially register your business under one name while conducting operations using another. If you want to register a DBA name, you must file an Assumed Name Certificate (DBA) with the county clerk’s office where your business is located.

    While DBA names are governed by federal trademark laws, they don’t have to be unique at the state level. This flexibility is especially beneficial if you plan on operating multiple businesses or if you want to rebrand without changing your legal entity name.

    Protecting Your Business Name and Brand Identity:

    Selecting a distinctive business name in Arkansas plays a critical role in establishing your brand’s identity and safeguarding your business’s reputation. By examining the three available naming options in Arkansas and conducting thorough searches, you can confidently choose a name that accurately represents your business vision and values.

    Securing legal registration for your entity name and obtaining a trademark provides essential protection against unauthorized usage of your name or logo, not only within Arkansas but also nationwide. Operating under a “doing business as” (DBA) name offers flexibility while still benefiting from the legal safeguards provided by federal trademark laws.

    As you embark on the exciting journey of starting a business in Arkansas, remember that selecting and protecting an appropriate business name is fundamental to building a successful and long-lasting brand. Dedicate time and effort to this process to secure the future of your business and make an enduring impact on the market.

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    Step 3: Check Business Name Availability in Arkansas

    To register your business in Arkansas, verify the availability of the desired name. Follow these instructions to perform a comprehensive search for the availability of your business name.

    Trademark Search

    Start by conducting a thorough search of federal trademarks to confirm that your desired business name isn’t already trademarked. Federal trademarks hold more weight than state-level registrations. 

    Visit the website of the U.S. Patent and Trademark Office (USPTO) and use their TESS Search tool to verify if any existing trademarks match your chosen name. If your preferred name is already trademarked, select an alternative business name.

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    Arkansas Business Name Search

    After confirming that your name is not trademarked, continue to check if it can be used in Arkansas. Use the Arkansas Business Entity Search tool to investigate registered business names within the state. Make sure that your precise business name is accessible, and also examine if there are any considerably similar business names being used.

    Website Domain Search

    Once you have verified that your business name is available at both the federal and state levels, it’s important to search for website domains. This involves checking if the .com version of your business name can be registered. While not every business needs a website, it’s highly recommended to secure the .com domain to establish an online presence.

    By registering your business name with ZenBusiness as a .com domain, you can ensure exclusive rights to that website name. Securing the .com domain is crucial for establishing your online presence and avoiding potential conflicts with other businesses that might have similar names.

    By conducting these three types of searches, you can guarantee that your chosen business name is not already being used and is available for registration specifically in Arkansas. This will help you avoid any possible legal complications and ensure a smooth process when establishing your business.

    Step 4: Form Your Business With the State of Arkansas 

    After selecting the format and title for your company, the following step involves registering it with the State of Arkansas formally. The registration procedure differs for an LLC or a corporation.

    If you have an Arkansas LLC, you must submit the Certificate of Organization to the Arkansas Secretary of State. This can be done through online submission, mail, or by visiting in person.

    In the case of an Arkansas corporation, filing the Articles of Incorporation with the Arkansas Secretary of State is obligatory.

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    You May Also Want to Know

    Protect Your Business Name With a Trademark

    Once you have confirmed that your business name is available and secured it, consider applying for a trademark. This process may require some expenses, ranging from around $225 to $400, as well as possible attorney fees and a renewal fee every ten years. However, obtaining a trademark offers nationwide protection for your brand under federal law.

    Having a registered trademark will give you legal priority in case others try to use a similar name for their business. Small businesses that primarily operate locally may find obtaining a trademark unnecessary.

    How to File an Arkansas Fictitious Name – DBA?

    Follow these straightforward instructions to register a fictitious name (DBA) in Arkansas.

    1. Select a distinctive fictitious name for your business.
    2. Conduct a thorough search to confirm that the chosen name is available and not already being used by any other enterprise in the state of Arkansas.
    3. Retrieve the Fictitious Name Application form from the official website or physical office of the Arkansas Secretary of State.
    4. Complete the application form, providing the information, including your business’s legal name, the selected fictitious name (commonly known as “Doing Business As” or DBA), and your business address.
    5. Optionally, consider having the application notarized to enhance its credibility and authenticity.
    6. Submit the fully filled application to the Arkansas Secretary of State’s office through online channels, by mail, or in person.
    7. Ensure that you pay the required filing fee, checking the current fee amount on the Secretary of State’s official website.
    8. If it’s mandated in your specific county, publish a notification of your fictitious name registration in a local newspaper.
    9. Keep a record of the registration’s expiration date and renew it when necessary, typically every 5 years.

    To guarantee the proper registration of your fictional name in Arkansas and enable the legal operation of your business under that name, carefully follow these step-by-step instructions.

    How to Change the Name of an Arkansas Business?

    If you find yourself when you need to alter the name of your business in Arkansas, two methods are available to accomplish this task.

    1. Filing for a Fictitious Name (DBA Name):

    Operating your business under a different name without legally changing it is made easy with this method. Sole proprietorships and general partnerships can use a DBA name to establish a unique business identity.

    LLCs and corporations also have the option to adopt a DBA name, allowing them to avoid the complications of altering their legal name while still operating under a brand that doesn’t include required suffixes, such as LLC.

    1. Filing an Amendment to the Legal Name:

    If you want to modify the official name of your LLC or corporation, the proper procedure is to file an amendment. With LLCs, use the “Certificate of Amendment for LLCs,” while for corporations, employ the “Certificate of Amendment for Corporations.”

    You can submit forms electronically or via postal mail, accompanied by a filing fee of $25 for LLCs and $50 for corporations. Carefully assess which method suits your business name change needs and aligns with your specific objectives in the long run.

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    Business Name Registration Laws in Arkansas 

    The regulations for registering a business name in Arkansas specifically pertain to Limited Liability Companies (LLCs).

    • Name Availability: When starting a company in Arkansas, verify that the name you select for your business isn’t already being used by another organization. To determine name availability, you have the option of conducting a search on the website of the Arkansas Secretary of State or contacting their office directly.
    • Distinguishable Name: To prevent any confusion in the market, your business name must be unique and easily differentiated from other registered businesses in Arkansas. It should not bear any resemblance or be misleadingly similar to existing names.
    • Business Structure Designators: When establishing an LLC, include a suitable identifier in your business name that signifies its legal structure, such as “Limited Liability Company,” “LLC,” or an equivalent abbreviation.
    • Trade Name Registration: If you plan on running your business using a name that’s not the official name of your company, submit a Trade Name (also referred to as a “Doing Business As” or DBA name) application with the Arkansas Secretary of State. This will enable you to conduct business under an alternative name.
    • Filing with Secretary of State: To officially establish your business in Arkansas, complete the registration process with the Secretary of State. This involves filing the paperwork, such as Articles of Organization for an LLC or Articles of Incorporation for a corporation.
    • Duration of Name Reservation: In certain instances, it’s possible to reserve a business name for a particular duration before officially registering your business. The length of this reservation period differs from state to state and might require renewal.
    • Professional Licensing: In Arkansas, certain occupations require special authorization or licensing to use professional terminology in their business names. It’s important to comply with any specific regulations that pertain to your profession.

    Kindly be advised that business laws and regulations have the potential to undergo modifications as time progresses. It’s imperative to validate the most up-to-date information from official government sources or legal professionals to guarantee adherence to the current laws and mandates in Arkansas.

    Bottom Line on How to Register a Business Name in Arkansas

    Embarking on your entrepreneurial journey in Arkansas comes with the exciting opportunity to register your business name. This charming state eagerly welcomes businesses and offers a path to growth and success through the selection of a unique business name and appropriate business structure. 

    By completing all necessary registrations and considering additional measures such as trademark protection or using a DBA name, you can effectively protect your brand in this highly competitive market.

    Fortunately, LLC formation services like ZenBusiness are available to streamline the registration process, allowing you to devote more time and energy towards bringing your innovative business ideas to life. Once registered, your business name will undoubtedly leave its mark on Arkansas’ thriving business landscape, signaling a bright future for your venture in this promising state.

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