Reading Hank’s postings on “Corporate Fundraising,” made me think about a recent series of conversations my firm has had with a potential client about managing a conference (including a major dinner event) for them. During one of those conversations, I was asked about assisting them with getting corporate sponsors for the conference. My response to …
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Being “ready” for a Capital Campaign does not mean that the CEO and/or Board/Staff members have decided they want or need to raise a lot of money. Being “ready” means that all the elements are in place to assure success if a capital campaign is implemented. An organization/board cannot risk committing to a capital campaign …
• A capital campaign is not a “fundraiser.” It is as far beyond a dinner event as building a motorcycle is beyond building a skateboard. • A capital campaign is not for the faint of heart. In conducting a capital campaign, an organization puts its credibility and its future on the line. It is one …
This series of postings (don’t know yet how many will be in the series) is to help you understand and prepare for a capital campaign, so that, when you hire a staff campaign director or engage counsel, their time (and your money) will be used most effectively. To start, a definition: A Capital Campaign is …
I received an email the other day, from a fellow who identified himself as someone with a sales and marketing background whose company was recently sold. He indicated that he had been approached about taking a development position at a local educational institution, and asked if there is a primer for the fundraising development arena. …
Keeping in mind that only about 5% of all non-governmental giving to nonprofits comes from corporation solicitation programs, you’ll want to use your time and resources cost-effectively. That means not trying to get funding from every corporation that comes to mind. So, first, make a (wish) list of all those corporations, and then gather the …
In considering the creation of a corporate solicitation program (a CSP), the first questions I’d ask of a nonprofit is whether they realize that only five-percent of all “charitable” giving to nonprofits comes from corporations, and (considering “return-on-investment”) how much of their time, energy and assets do they want to dedicate to this effort? Whether …
