Leadership is the key factor in any capital campaign – leadership that energizes the process from its onset. So, to start a campaign, the first donors must be Board Members. These individuals must set an example with their level of giving so they have the credibility/leverage to solicit the other Board Members and so they …
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Once the “Quiet Phase” has been completed and the various “Capital Campaigns” for the Hospital Family are well under way, solicitation can begin in the next group of prospects – corporations, small businesses and the individual prospects assigned to Divisions tasked with obtaining gifts in various specific dollar ranges (i.e., $3,000-$5,999 and/or $6,000-$9.999). But … …
As with the basic capital campaign, you must start with the knowledge of where the commitments will come from to achieve your dollar goal … only this time you are not limiting yourself to a relatively few major donors. This time, in addition to the major donors, you will need specific sums from different segments …
The “basic” campaign is active for a very short period of time, with relatively few donors. It is often said that if you have a $1 million goal, find someone with $1 million and get them to give it to you … and your campaign is over !! Since that doesn’t happen too often, there …
Back in the early days of my career – when high tech meant you had a fax machine – one of my grant proposals to the National Endowment for the Humanities for an elementary school enrichment project was rejected, and we wanted to find out if it made sense to reapply. I traveled from New …
A basic concept of grants for capital campaigns is that you shouldn’t need to go beyond the smallest number of major donors necessary to reach your goal. Referencing Tuesday’s posting, however, the decision you must make is what you want to accomplish with your campaign. If you want to keep it simple, and all you …
It’s important to understand that, for many nonprofits, the benefits of conducting a successful capital campaign often extend beyond merely raising a specific amount of money. Of course, the purpose of the campaign is to raise the dollars, but an effective/successful campaign will also have a number of very worthwhile side benefits: • The more …
