Financing & Loans

(First in a series on Fundraising & Social Media) There’s no such a thing as an “email fundraising campaign.” “Wait,” you say. You’ve heard of lots of nonprofits that are raising money with email. “How can there be no such thing…?” That’s because a typical email just doesn’t have the technical power to get the …

Publicity is an important part of any extended campaign … serving many purposes. • Multiple opportunities to tell how the Project will benefit the community • Public recognition to the Institutional and Campaign Leaders, and selected donors • Creating and maintaining community enthusiasm There must, however, be specific conditions and a strict timetable for the …

The “Lowest-Rated” prospects in capital campaigns are those who are left after the (“higher-rated”) prospects from all the other Divisions have been assigned; and, considering that condition, this segment of your constituency should not be solicited until all of the “higher-rated” prospects have been solicited. As noted, these are the prospects for whom you have …

“Lower-Rated” refers to those prospects whose gifts/commitments will fall outside of the definition of a “major gift.” (See: What is A Major Gift?) That doesn’t mean that the total giving from those prospects would be an insignificant dollar figure … it just means that there’d be a relatively large number of prospects, requiring a large …

Structure of the Solicitation Process in Capital Campaigns #10 There are a number of rules for the solicitation of gifts/commitments to a campaign: A solicitor… (1) Must make his/her campaign commitment before s/he can solicit commitments from others; (2) With few exceptions, can only ask for commitments equal to or less than that which s/he …

While most grant maker guidelines — foundation, corporate and certainly government — specifically exclude capital campaigns, there are some few that will consider a proposal requesting campaign support. Applicants need to identify those in their funding source research. The proposal will be a restatement of the case statement and should be formatted according to the …

Leadership is the key factor in any capital campaign – leadership that energizes the process from its onset. So, to start a campaign, the first donors must be Board Members. These individuals must set an example with their level of giving so they have the credibility/leverage to solicit the other Board Members and so they …