As noted earlier, the first official announcement of the campaign is about the person who has volunteered to Chair the Campaign and who has made a significant (pace-setting) commitment. That is one way in which the Chair is recognized. The Chair, who is often (one of) the largest donor(s) to the campaign, is recognized initially …
Finance/
Financing & Loans
What Does “Six Figures” Mean & How Can You Earn It
Earning six figures refers to making between $100,000 and $999,999 annually. This income range is often seen as a milestone in financial success, symbolizing comfort and greater opportunities. For many, reaching this salary level represents financial stability, allowing for more discretionary spending, investment opportunities, and freedom to enjoy a better lifestyle. It’s frequently viewed as …
Responsible planning, in any economy, involves identifying sources of funding sufficient to ensure continuation/survival of the programs that satisfy the needs of the people and the communities you serve. Ensuring the funding of your programs requires that you minimize the risk of (again?) losing a large percentage of your income. According to “Giving USA 2010,” …
Retrospective: Fundraising in the Insecure Economy Over the years, the biggest mistake that many non-profits made was believing that Grants from Corporations, Foundations, and Governments would continue at former levels. Giving by foundations and corporations is dependent upon their available resources, and during the recent “low period” in the stock market their assets shrank dramatically. …
Never take anyone’s advice on how to run an email campaign (except this advice from me)! Instead, take the good ideas you hear from others and test them within your campaign. Testing online is similar to testing in direct mail (or with your favorite recipe, for that matter). Test one subject line against another, or …
(First in a series on Fundraising & Social Media) There’s no such a thing as an “email fundraising campaign.” “Wait,” you say. You’ve heard of lots of nonprofits that are raising money with email. “How can there be no such thing…?” That’s because a typical email just doesn’t have the technical power to get the …
Publicity is an important part of any extended campaign … serving many purposes. • Multiple opportunities to tell how the Project will benefit the community • Public recognition to the Institutional and Campaign Leaders, and selected donors • Creating and maintaining community enthusiasm There must, however, be specific conditions and a strict timetable for the …
The “Lowest-Rated” prospects in capital campaigns are those who are left after the (“higher-rated”) prospects from all the other Divisions have been assigned; and, considering that condition, this segment of your constituency should not be solicited until all of the “higher-rated” prospects have been solicited. As noted, these are the prospects for whom you have …
