Naming Opportunities (This post is Part 1 of a 2-Part Response to a Submitted Question) When I think of playground fundraising, I picture swings, a set of see-saws, a jungle gym, and various other pieces of equipment; and, I see multiple opportunities to raise money. There are many ways to raise money, but I can …
Finance/
Financing & Loans
What Does “Six Figures” Mean & How Can You Earn It
Earning six figures refers to making between $100,000 and $999,999 annually. This income range is often seen as a milestone in financial success, symbolizing comfort and greater opportunities. For many, reaching this salary level represents financial stability, allowing for more discretionary spending, investment opportunities, and freedom to enjoy a better lifestyle. It’s frequently viewed as …
A Note From a Reader: “I will begin my new position as an ED in a non-profit next month and I would like to meet our sponsors and donors. We do not begin our campaign drive for another few months. What is the best approach to introduce myself to donors? Would it be appropriate to …
The web may be the most powerful broadcast tool of all time, but too many nonprofit organizations miss the even more important power of the web – a way to listen to their donors! Why is listening so important? • People like to be listened to…. So few people really listen these days – most …
Endowment Campaigns are often thought of as another type of Capital Campaign, but there are two major (and some minor) differences between these types of fundraising efforts. • A capital campaign primarily raises funding for tangibles – bricks-and-mortar and equipment, and sometimes programs. An endowment is a “savings account” from which an organization typically uses only …
Whoever said an event had to be a dinner or a luncheon to work? The key to making any event succeed is to learn, well in advance, what will bring out your audience: existing donors, new donors, corporations, government officials, community leaders, etc. Almost every event can benefit from an occasional change of pace … …
You can’t/shouldn’t assume that donors are OK with having their names (and the amounts or ranges of their gifts) made known to anyone outside the NPO they are supporting. Donors have a right to assume that such information is confidential. The Codes of Ethics of the various organizations of professional fundraising staff and/or counsel unequivocally …
People may not judge books by their covers, but they certainly judge your email before they open it. If your email message has an uninspiring subject line, it will never get opened. Go into your “deleted items” folder in your email program, and scan the emails that you never opened. Odds are, none of those …
