Whoever said an event had to be a dinner or a luncheon to work? The key to making any event succeed is to learn, well in advance, what will bring out your audience: existing donors, new donors, corporations, government officials, community leaders, etc. Almost every event can benefit from an occasional change of pace … …
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7 Best California Credit Repair Companies Ranked for 2024
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You can’t/shouldn’t assume that donors are OK with having their names (and the amounts or ranges of their gifts) made known to anyone outside the NPO they are supporting. Donors have a right to assume that such information is confidential. The Codes of Ethics of the various organizations of professional fundraising staff and/or counsel unequivocally …
People may not judge books by their covers, but they certainly judge your email before they open it. If your email message has an uninspiring subject line, it will never get opened. Go into your “deleted items” folder in your email program, and scan the emails that you never opened. Odds are, none of those …
As noted earlier, the first official announcement of the campaign is about the person who has volunteered to Chair the Campaign and who has made a significant (pace-setting) commitment. That is one way in which the Chair is recognized. The Chair, who is often (one of) the largest donor(s) to the campaign, is recognized initially …
Responsible planning, in any economy, involves identifying sources of funding sufficient to ensure continuation/survival of the programs that satisfy the needs of the people and the communities you serve. Ensuring the funding of your programs requires that you minimize the risk of (again?) losing a large percentage of your income. According to “Giving USA 2010,” …
Retrospective: Fundraising in the Insecure Economy Over the years, the biggest mistake that many non-profits made was believing that Grants from Corporations, Foundations, and Governments would continue at former levels. Giving by foundations and corporations is dependent upon their available resources, and during the recent “low period” in the stock market their assets shrank dramatically. …
Never take anyone’s advice on how to run an email campaign (except this advice from me)! Instead, take the good ideas you hear from others and test them within your campaign. Testing online is similar to testing in direct mail (or with your favorite recipe, for that matter). Test one subject line against another, or …
