I received an email the other day, from a fellow who identified himself as someone with a sales and marketing background whose company was recently sold. He indicated that he had been approached about taking a development position at a local educational institution, and asked if there is a primer for the fundraising development arena. …
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Financing & Loans
Keeping in mind that only about 5% of all non-governmental giving to nonprofits comes from corporation solicitation programs, you’ll want to use your time and resources cost-effectively. That means not trying to get funding from every corporation that comes to mind. So, first, make a (wish) list of all those corporations, and then gather the …
In considering the creation of a corporate solicitation program (a CSP), the first questions I’d ask of a nonprofit is whether they realize that only five-percent of all “charitable” giving to nonprofits comes from corporations, and (considering “return-on-investment”) how much of their time, energy and assets do they want to dedicate to this effort? Whether …
A thread in a listserve in which I participate addressed the question(s) of Creating-and-Implementing and Finding-and-Compensating a Consultant to help with a Corporation Solicitation Programs. Interestingly, the latter issue stimulated most of the responses/comments, with little attention being paid to the former. So, I’ll address the “more popular” issue first – compensating the “consultant” … …
There is a simple, but not simplistic, description of what major gift fundraising is all about: It’s having the right person, asking the right person, for the right amount, at the right time, under the right circumstances. The two right people are the cultivator/solicitor and the prospective donor. They’ve developed a common interest, a relationship …
Raising money from wealthy people is not the same as asking buddies at work to kick in a few bucks or selling cookies. The size of the gifts expected in those cases is rather small and not a lot of cultivation goes into the process. People who are major gift prospects have (more than likely) …
One of the things I find most frustrating about teaching classes in fundraising is the frequency in which people cry about not knowing the best/easiest way to ask for the gift and/or ask when/where will be the next class in “How to Ask.” O.K. I understand. A significant percentage of volunteers/leaders who are involved in …