The most critical factor in creating a Major Gifts Program is the availability of a group of volunteers and professionals who will accept responsibility for the success of that program. This Leadership Cadre, which should (ideally) include one-or-two savvy and committed Board Members, must include a couple of current (preferable) or soon-to-be major donors, the …
Finance/
Financing & Loans
The biggest mistake that many non-profits make is believing that grants from corporations, foundations and government will continue, or (even) increase, over the long-term. Historically, those sources of funding for specific programs either remain the same or decrease – especially during rough economic times. While overall costs of operation tend to rise, few foundations or …
1. All Board Members Must Be Donors … to the best of their ability. Not all board members are wealthy, but everyone should give at the highest level possible for their circumstances. It is important to be able to say to the public that 100% of your board supports your mission to the best of …
There’s been frequent discussion about a Board Member’s obligation to contribute to his/her nonprofit; and, what that boils down to is that every Board Member must set an example by giving to the best of his/her ability. Even a dollar (if that’s all s/he can afford) will help demonstrate, to other potential (individual and institutional) …
A few years ago I asked: “Does your nonprofit have a Director of Development who Isn’t?” Since then, I’ve encountered organizations with “Philanthropy Coordinators,” “Fund Directors,” “Donor Managers,” and people with equally unimpressive titles – people who didn’t know the definition of “Development.” So many nonprofits are hiring people for all-or-part of their fundraising/development operations …
“Development” is, by definition, the process of creating and enhancing relationships with (potential) donors to ensure current and future funding; “Fundraising” is only about income generation. With “Development,” with the relationships you create, you take a major step toward ensuring future income; with “Fundraising,” income generation focuses on “now,” with no provision, no assurance, and …
In the NP community, as elsewhere, it’s targeted marketing that is most effective. But you can’t target your market until they’ve been identified. Direct mail is, for many NPOs, an essential part of building a substantial base for the donor pyramid. But, unless you’re a huge organization with high visibility and a great level of …