Share your message in an effective medium. Allow video to be used to get your message out there. How else can you let your audience in on the amazing things your organization does on a daily basis? Let people know all about who you are, the impact you have on our world and the way …
Finance/
Financing & Loans
When was the last time you watched something that really moved you? Brought you to tears? Evoked the warm-and-fuzzies? Took you back to a life changing experience? Made you feel differently about an issue, an organization, a person or group of people? Last week’s posting discussed a vivid example of video as a development tool. …
A number of years ago, we used a video recording as part of the capital campaign solicitation of 14,000 prospects for a 1,200 student (150-year-old) college. The “footage” was shot at various times during the school year and edited for various uses. One application was as an introduction to the face-to-face solicitation of major gift …
In considering the creation of a Corporate Solicitation Program (a CSP), the first questions I’d ask of a nonprofit is whether they realize that only five-percent of all “charitable” giving to nonprofits comes from corporations, and (considering “return-on-investment”) how much of their time, energy and assets do they want to dedicate to this effort? That …
Gift Tables/Pyramids are great fundraising tools, but their construction and usage are often very much misunderstood. They are most often associated with capital campaigns, but are also great tools for major gifts fundraising, for “fiscal year fundraising,” and even for major events. Prior to the beginning of every fiscal year, an organization goes through its …
Continuing from last week’s posting…. As it will not always be appropriate to run down the prepared list of questions with every interviewee, the interviewer must be able to “read people,” must be able to know when to forget the prepared questionnaire and just chat with Mr./Ms. Jones about the NPO’s issues and possible futures. …
Want to create a Major Gifts Program, a Bequest Program, a Special Event, a Recognition Program, a Capital Campaign ?? The most important information you’d want to have is whether your (prospective) constituents/donors will agree with what you want to do, and what would motivate those folks to want to participate in and/or support your …