On a listserve in which I used to participate, someone posted the following: << We plan to write to donors who have not contributed in the last few years and ask if they would like to remain on our list…. >> My Response: Those folks must have had some reason for giving to you in …
Finance/
Financing & Loans
What Does “Six Figures” Mean & How Can You Earn It
Earning six figures refers to making between $100,000 and $999,999 annually. This income range is often seen as a milestone in financial success, symbolizing comfort and greater opportunities. For many, reaching this salary level represents financial stability, allowing for more discretionary spending, investment opportunities, and freedom to enjoy a better lifestyle. It’s frequently viewed as …
While billions of dollars are donated online annually, your nonprofit is probably not getting its fair share. And that’s probably because your own website is getting in the way. We have recently made online gifts “secretly” to over 80 nonprofit organizations with some surprising results, which we’ll be talking about in this and future issues. …
This posting was “provoked” by a question in an email. In fundraising, as in sales, it’s targeted marketing that is most effective. But you can’t target the folks in your market until they’ve been identified. Donor acquisition, the most expensive part of the “development/fundraising” process, is a necessary investment. And that’s what it is, an …
In workplace giving, workers solicit funds from their co-workers, and the Combined Federal Campaign (CFC) is the Federal government’s workplace giving program. The CFC is a mandatory, completely voluntary program – and that’s not a contradiction. It is mandatory because every U.S. Federal agency in the world must conduct a CFC campaign between Sept. 1 …
Analyzing Fundraising Goal Increase: By How Much? Some time ago, an email raised the question: “When you are setting your fundraising goal for the coming year, is there a formula or commonly accepted “rule” on which to base an increase over the prior year’s goal?” There is a basic ethical rule in fundraising — that …
Show Me the Money & Keep It Coming For today’s look at grantsmanship, I am outlining a four-step process for successful nonprofit grantsmanship. And, because many people – not me, but many other people – find grantsmanship a bit dull, there are plain-language subtitles to lighten it up a bit. Grant Prospecting Figuring out who …
I received an email some time back that, with my response, suggests a way to think through the question of whether or not to use a prospect research firm. “I was a participant in your recent workshop on Major Gifts and wanted to thank you for an informative and inspiring session. My organization, The XYZ …
