When Does A Foundation Really Mean “No”? Unfortunately, the answer is most of the time. Let’s go through a couple of scenarios from my recent real-world encounters to see how this can play out. Scenario A: You’ve done your prospecting homework and have identified a foundation that’s a good fit with your organization. Unfortunately, you …
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Online fundraising happens …when people come to your website and make a gift. While you can reach previous donors and prospects with email, the vast majority of online donors are not on your email list – yet. While you can pay for ads to bring traffic to your website, Google and other search engines will …
A reader wrote: Our non-profit, faith based social service agency is going to split from the identity/brand of the church, but continue under a new name and separate 501(c)(3) to offer the same programs and services. The only difference is that it would no longer be associated with the church or considered part of the …
An Executive Summary must be compelling and persuasive, as it introduces your narrative and provides a roadmap for reviewers. If it isn’t, reviewers will likely not pay much attention to the rest of your proposal. Writers of good Executive Summaries avoid four common mistakes: #1: Poorly written Executive Summaries very often begin with some flowery …
Previously, we looked at some of the important considerations for a nonprofit in deciding if it wants to enroll in the CFC for the 2012 solicitation season. For local charities, however, the application deadlines vary among the more than 200 regional CFCs, with charities in the Washington, DC metro area having the earliest deadline of …
Consider a DBA This is especially important for national and international charities, where if you are a small national or international non-profit, everyone may not recognize your name. The national and international lists are rigidly alphabetical; if your official name is “The Best Charity” you will be listed in the “T”s for “The” not in …
Some time ago, I spoke to a community service club and gave my fifteen-minute “This-Is-What-Fundraising-Is-Really-All-About” speech, and a majority of the subsequent questions revolved around the concept/complaint of having to go to the same people for contributions every time the club wanted/needed to raise money. The “fear” I most often hear expressed by members of …
