[Also introducing a new member of The Fundraising Blog family, K. Michael Johnson, who will be writing on the subject of Millennials in Fundraising — Those who are already part of the development world, and those who might become part of that arena.] 1. Millennials in Fundraising: An Introduction – Part I by K. Michael …
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1. Understanding Donor Retention by Jonathan Howard In a prior post, we looked at a mailing designed to bring in new, first-time donors, a process called donor acquisition. Now lets’ talk about the other side of an effective direct mail program: keeping the donors you already have, called donor retention. I compare the interplay of …
1. April 27th was National Tell a Story Day by Jayme Sokolow What, you may ask, is the connection between National Tell a Story Day and grant proposals? A great deal, at least from my perspective. Stories are universal because we use stories to create meaning. When you cite a statistic or make an argument, …
1. Donor-Centered Planned Giving – Part I by John Elbare Planned gifts almost always result from strong donor relationships, yet many non-profits fail at this. When a donor feels a part of your charitable mission, planned giving becomes almost inevitable. But when donors feel neglected or ignored, planned giving is very difficult. Do you work …
1. Using Both Reason and Emotion in Grant Proposals – Part I: Reason by Lynn deLearie Successful grant proposals are often carefully crafted using both reason and emotion. This week I’ll address…The Use Of Reason. Grants are NOT no-strings-attached gifts. Grants are contracts between grantors, who provide the funds, and grantees, who perform the tasks …
June 18: Reason and Emotion in Grant Proposals – Part I: Reason by Lynn deLearie Successful grant proposals are often carefully crafted using both reason and emotion. On one hand, proposals must, logically, show how non-profits will use grant funds to effectively…. June 18: The U.S.-Style of Fundraising Can Work in Other Countries – Part …
1. Successful Proposals Find Common Ground with Funders by Jayme Sokolow In a recent issue of the Chronicle of Philanthropy, Daniel Pink, the author of To Sell Is Human: The Surprising Truth About Moving Others (2012), discussed what he found in his research about fundraising. His advice is refreshingly clear and straightforward. The following is …