Customer Satisfaction is no Longer a Unique Selling Point

Sections of this topic

    The “WOW” Effect is the New Trigger for Business.

    Ok, so here’s the deal for anyone owning a business or working for one. Your business is all about solving a problem for your customer, right? Every one of your customers carries particular expectations each time they part with their hard-earned cash in exchange for your products and/or service. (We’ll call your products or services “goods” for now. Goods are therefore your business’s cash cow or more specifically what puts pizza on your table).

    In the past, customers were usually happy to pay for goods in exchange for your business delivering “the customer expectations”. While expectations may have varied, every experience, interaction, or transaction resulted in either a satisfied or dissatisfied customer. Satisfied customers would come back and dissatisfied ones would go elsewhere. This was business then.

    Today, customer satisfaction alone is not enough. Businesses need to “wow” their customers by exceeding customer expectations and indeed surprising them. Overdelivering is the new business rule. Satisfaction is a given and therefore no longer a Unique Selling Point.

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    There’s a reason for this.

    The Wow Effect is now the only Guarantee for consistent Business Results driven by Passionate People working with Best Practices to deliver Quality Goods repeatedly.

    How do you “wow” your customers?
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    For more resources, see our Library topic Quality Management.