Building a solid base for communication in crisis
Crisis communications plans can’t be the same regardless of situation, but there are some common principles that are involved in just about every situation. Make sure you build a solid foundation on top of these proven principles and you’ll find your communications are much more on-target and effective leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand.
In a reassuringly simple yet educational infographic, India-based reputation firm Astrum did a great job of presenting Crisis Communications 101 in visual form:
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
We love to connect with readers on LinkedIn! Connect with Jonathan | Connect with Erik
For more resources, see the Free Management Library topic: Crisis Management