“Those who cannot remember the past are condemned to repeat it.” The quote is famous for a reason! Plenty of folks have come before you and made mistakes so that you don’t need to. Fortunately, Jonathan Bernstein has laid out a convenient list of the biggest mistakes crisis communications. Learn them, know them, and avoid repeating history yourself.
Jonathan Bernstein is president of Bernstein Crisis Management, Inc., author of Keeping the Wolves at Bay: A Media Training Manual, and editor of the free email newsletter, Crisis Manager.