New AVMA Reputation and Cyberbullying Services Launched

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    Bernstein Crisis Management is proud to share the American Veterinary Medical Association’s (AVMA) announcement of two new services created specifically to serve its members – the DVM Cyberbullying Hotline and DVM Reputation Guard. Here’s more info on the first-of-their-kind programs from the AVMA’s official release:

    ​Two new tools, a service reputation management and cyberbullying hotline, are now available through the AVMA’s online reputation management resources. With 20 percent of AVMA members reporting they have experienced cyberbullying and false reviews, the House of Delegates (HOD) and Board of Directors (BOD) prioritized adding additional tools to help member veterinarians combat the emotional and financial damage caused by online detractors.

    The 24/7 DVM Cyberbullying Hotline answered by experienced crisis management consultants, is now available to members being cyberbullied and in need of immediate assistance. This service includes 30 minutes of free consultation to AVMA members. Additional consultation time is available at a substantially discounted member rate.

    Members also may take advantage of DVM Reputation Guard through the AVMA Member Advantage Program. DVM Reputation Guard is a subscription-based service that uses powerful analytic tools to gather data from social media, traditional media and other online sources. Results are analyzed to determine the presence of potentially damaging items or reviews. If a threat is detected, participants are notified immediately, and experts provide them with assistance in developing a response.

    “Our veterinarians must be protected from cyberbullying, hacking and false reviews,” said Dr. Tom Meyer, president of the AVMA. “They not only threaten our livelihood; they damage our sense of well-being.”

    Online reputation management and cyberbullying issues have created an increasing number of problems for all industries, and we’re glad we can provide immediate support to AVMA members as a result of these programs.

    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]