Protect this most valuable asset
You simply can’t afford to ignore your online reputation. Stakeholders, both current and potential, will be searching your name, looking through reviews, and investigating your social media presence before choosing to do business with you.
Yet, so often company leadership has little to no interest in making sure this vital asset is protected until a crisis is burning bright. To shed some more light on this issue, Zeno has put together an infographic that shows just how often online reputation goes neglected:
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: https://management.org/blogs/crisis-management/2016/04/21/spear-phishing-stats/#sthash.hGZZeSMm.dpuf