It takes work to share with people how great you really are!
Protecting and growing your reputation should be a daily activity for any organization. It’s no accident that you hear about certain brands over and over again. The smart ones are out there proactively working to make sure you know exactly how awesome they are.
Not sure where to get started working on your own reputation? This infographic from w3police will get you underway:
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: https://management.org/blogs/crisis-management/2016/04/21/spear-phishing-stats/#sthash.qqtZCWBL.dpuf