Even Twitter Execs Prone to Crisis on Social Network

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    Be careful what you Tweet!

    This past Monday, Twitter CFO Anthony Noto showed that even execs at the big blue bird are prone to making mistakes when using the platform. Noto sent a cryptic tweet that was clearly meant to be a private discussion of a business deal, and although it was deleted quickly, media outlets like Valuewalk got ahold of the story almost immediately:

    “I still think we should buy them,” Noto tweeted. “He is on your schedule for Dec 15 or 16 — we will need to sell him. I have a plan.”

    There was no hint to whom Noto was trying to send the message or which company he wants to buy. The message that was meant to be private, according to Twitter spokesman Jim Prosser, was posted on the micro-blogging platform, but was later deleted, says Bloomberg. Prosser declined to comment on the matter any further.

    This tweet could have easily sunk a deal if the other party wasn’t happy about its content, or the fact that it went out at all, and is yet another reminder of the dire need to be careful when it comes to using social media for communication.

    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://management.org/blogs/crisis-management/2014/11/24/reputation-management-on-reddit/#sthash.lKnEPTB9.dpuf