Who Knew Maslow Was a Social Media Crisis Management Expert?

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    A different way of thinking about preventing social media crises

    We’re constantly searching for ways to gain greater insight into our field and how we can do social media crisis experts help more effectively. In that search, we came across an intriguing theory from Jerimiah Owyang, author of Social Readiness: How Advanced Companies Prepare, who suggested that organizations apply a system based on the psychological concept of Maslow’s Hierarchy of Needs to the development of their social media programs.

    Sound a bit confusing? Don’t worry, there’s a resource that makes this concept much easier to understand – the below infographic, created by Patricia Redsicker:

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    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also the editor of its newsletter, Crisis Manager]