Attention BP (NYSE: BP) Board of Directors:
There is, at this point, only one way I believe you might save your company’s reputation and, ultimately, its survival. Make a pledge to liquidate whatever company assets are necessary to correct all harm caused by the Gulf spill disaster. Accompanied by a very humble apology and commitment of both the aforementioned monies — and personnel — necessary to mitigate all harm as quickly as possible.
Do you have the courage to do that?
For more resources, see the Free Management Library topic: Crisis Management