BP – HERE’S HOW YOU SALVAGE YOUR REPUTATION

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
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    A business team discussing how to salvage their company's reputation

    Attention BP (NYSE: BP) Board of Directors:

    There is, at this point, only one way I believe you might save your company’s reputation and, ultimately, its survival. Make a pledge to liquidate whatever company assets are necessary to correct all harm caused by the Gulf spill disaster. Accompanied by a very humble apology and commitment of both the aforementioned monies — and personnel — necessary to mitigate all harm as quickly as possible.

    Do you have the courage to do that?

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]

    Jonathan & Erik Bernstein