6 Best SEO Tools for You to Try in 2024: Tested by Experts

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    In some professions, you might rely solely on your wit, physical prowess, or sheer ambition. SEO marketing, however, isn’t one of those fields.

    In today’s digital landscape, marketers depend heavily on the right tools. These tools are essential for tracking performance metrics, diagnosing issues, suggesting enhancements, reporting progress, and automating the repetitive tasks that are too time-consuming to handle manually.

    After reviewing numerous SEO software options, we’ve identified the top tools in the industry. Here’s a rundown of our team’s findings.

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    6 Best SEO Tools of 2024

    Semrush – Best SEO Tool Overall

    Semrush logo

    Users and SEO experts widely regard Semrush as one of the most robust and feature-packed SEO tools available today. Semrush excels in keyword research, conducting comprehensive website audits, managing PPC campaigns, and boosting search engine rankings.

    You can start exploring Semrush with a seven-day free trial. They offer both monthly and annual subscription plans, with up to 17% savings on annual payments. Pricing ranges from $108.33 to $416.66 per month across three different plans. Semrush also provides a full refund if you cancel within the first seven days of subscribing.

    Although Semrush offers several useful add-ons, they can be pricey and may not suit every user’s budget. For an additional $200 per month per user, you can access Semrush. Trends, which provides insights into competitor website traffic and marketing strategies.

    Another add-on, ImpactHero, uses AI to analyze your content across different stages of the buyer journey and identifies the most effective copy for $200 per month.

    Semrush comes with a variety of tools and resources, presenting a learning curve, especially for those new to SEO. Fortunately, Semrush offers extensive support to help users navigate its platform. This includes a comprehensive online Help Center, webinars, e-books, podcasts, and how-to articles. Semrush Academy even offers many free courses and certification exams to enhance user proficiency.

    Customer support is accessible via email, with queries typically responded to within one business day. Additional support options include online chat and phone, with U.S. support available from Monday to Friday, 10 a.m. to 6 p.m. (ET).

    • User-friendly dashboard
    • Complimentary 7-day trial
    • SEO alerts included in all plans
    • Advanced features for seasoned marketers
    • Reports can be tailored to specific needs
    • Costly for those with minimal needs
    • No access to historical data with the entry-level plan
    • Significant learning curve for beginners

    Loganix – Best for Link Building

    Loganix logo

    When it comes to link building, selecting a reliable agency is crucial, as not all agencies deliver equally effective results. Loganix stands out as a top choice for link-building and other SEO services.

    It’s a comprehensive digital marketing agency that offers an array of services including SEO, PPC, link building, and content marketing, supported by a team of seasoned experts dedicated to delivering high-quality solutions.

    However, Loganix’s pricing for some services can be quite steep, which might deter small to medium-sized businesses where budget constraints are a concern. If cost is a critical factor for you, it might be wise to explore other options. Loganix’s bespoke features and premium service quality could be decisive for many.

    • High-quality service across all offerings
    • Adherence to deadlines
    • Professional customer interaction
    • Competitive pricing across various services
    • Recognized for quality link-building
    • Endorsements from SEO experts and large organizations
    • Email automation and autoresponder integration with third-party services
    • Affiliate system and elegant dashboard for a better user experience
    • Link-building services are more expensive compared to their other offerings
    • Service delivery may sometimes be slower than expected
    • Customer response rates can be low, potentially affecting communication

    SE Ranking – Best All-In-One Software

    SE Ranking logo

    SE Ranking is a robust tool tailored for SEO specialists and agencies aiming to enhance their strategies for the websites they manage. It’s an excellent resource for both small-scale SEO operations and large agencies, equipped with tools for every SEO focus area. For those newly delving into the expansive world of SEO, it’s worthwhile to explore additional resources we’ve provided.

    As an all-in-one SEO platform, SE Ranking boasts a variety of analysis and promotion tools designed to accommodate every project scale, expertise level, and budget. It’s trusted by over 25,000 companies, showcasing its widespread adoption. 

    SE Ranking excels at identifying and addressing weaknesses in websites, bolstering SEO performance. Beyond standard SEO tools, the platform includes advanced features like white-label services and competitive analysis.

    • Comprehensive toolset covering all essential SEO aspects
    • Intuitive and user-friendly interface
    • Affordable plan options that accommodate smaller budgets
    • The lead generator feature serves as an effective lead magnet
    • May not provide as extensive data or coverage compared to larger SEO platforms
    • Falls short in delivering detailed local SEO data

    Mangools – Best for Affordability

    Mangools logo

    Mangools, originally launched in 2014 as KWFinder, has evolved into a comprehensive SEO platform that offers an affordable alternative to larger tools like Ahrefs and SEMrush. Initially focused on keyword research, Mangools has expanded its suite to include various other SEO tools that cater to diverse optimization needs.

    Today, Mangools provides a range of SEO tools, including KWFinder for keyword research, SERPChecker for search engine results page analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website auditing, all accessible from a unified dashboard. This setup allows users to manage all their SEO activities efficiently from one place.

    The platform is known for its simple, elegant, and intuitive user interface that makes finding information straightforward. Mangools offers detailed explanations of metrics that facilitate learning and using the platform effectively.

    Despite its rich feature set, Mangools remains competitively priced, making advanced SEO tools accessible without the hefty price tag typically associated with high-end SEO platforms.

    • Superb user interface and user experience (UI/UX) that’s both attractive and easy to navigate
    • Affordable pricing structure that makes it accessible for individuals and small businesses
    • Offers unique and high-quality SEO tools that stand out in the market
    • Features a rich and reliable link index that competes with larger platforms
    • Occasionally, its reliability can be inconsistent, which may affect performance predictability

    Serpstat – Best for Keyword Research 

    Serpstat logo

    Serpstat has evolved from its original role as a keyword research tool into a comprehensive “growth hacking” platform for SEO and PPC. This transformation means users now have access to 30 different tools within one software package, offering all the necessary data to make informed decisions about their SEO strategies.

    The platform shines when it comes to keyword research for your website. Serpstat enables you to discover keyword search volumes, ranking difficulty, and the cost-per-click for paid ads, providing a robust foundation for your SEO and PPC efforts.

    One particularly valuable feature is the domain comparison tool, which allows you to measure your website against competitors. This can be crucial for identifying strategies to increase your site’s traffic by implementing tactics that competitors use more effectively.

    Serpstat’s rank tracking function is a standout feature. By adding keywords to the rank tracker on the dashboard, you receive a daily report that analyzes the ranking of each keyword, helping you to monitor and adjust your SEO strategies effectively.

    • Comprehensive SEO ranking capabilities within a single tool
    • Pricing is competitive, making it accessible for businesses of varying sizes
    • User-friendly interface makes it easy to navigate and use
    • Offers a free trial, allowing you to test the features before committing financially
    • The explanations provided in the audit reports can be overly technical and challenging to comprehend for those without a deep SEO background
    • SEO reports offer limited customization options, which may not meet the needs of all users looking for more tailored analytics

    Rank Math – Best Free SEO Plugin

    Rankmath logo

    Rank Math is recognized as one of the most powerful SEO plugins that not only helps elevate your content in search engine results pages (SERPs) but does so efficiently with the help of AI, making it the first SEO plugin to integrate such technology.

    This plugin streamlines the optimization of content directly within your WordPress dashboard, facilitating keyword research and easy-to-adjust settings that are implementable in just a few clicks. This ensures that your content is not only searchable but also indexable.

    Rank Math is beneficial for business growth, providing the correct settings and promotional strategies to enhance site performance. It also eliminates the need for multiple plugins that may slow down your website, thus improving SEO and user experience.

    While many premium plugins come with a hefty price tag, Rank Math offers many of its advanced features for free, including the “Instant Indexing” feature which can significantly speed up the ranking process for your website.

    • Seamless migration from previous SEO plugins with a single click, preserving your settings
    • Offers a robust free version
    • Lightweight design that doesn’t burden your site
    • Integrates smoothly with popular tools such as Google Analytics
    • Compatible with major page builders like Elementor and Divi
    • Competitive pricing for premium features
    • Comes with pre-installed settings for ease of use
    • Exceptional customer support
    • “Instant Indexing” feature to accelerate website ranking
    • FAQ and Table of Contents features are not compatible with the Classic Editor
    • Limited AI credits are available, which may restrict extensive usage
    • Some features may go unnoticed during the initial installation process

    How We Ranked the Best SEO Tools

    Our best app roundups are crafted by experts who have dedicated significant portions of their careers to using, testing, and writing about software. We invest dozens of hours in researching and testing apps, using each one as it is used and assessing it against specific criteria for its category.

    It’s important to note that we never receive payment for including any app in our articles or for linking to any site. We’re committed to earning the trust our readers place in us by providing genuine, unbiased evaluations of the apps and categories we review.

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    Best SEO Tools – Buyer’s Guide

    What Is an SEO Tool?

    An SEO tool is any software that aids in enhancing aspects of a search engine optimization campaign. These tools vary widely in function, covering everything from search query analytics and reporting automation to AI-driven content optimization recommendations and website performance analysis.

    The landscape becomes complex considering the variety of software marketers use for different SEO tasks. To maintain clarity and focus, we excluded products that target only one or two niche SEO functionalities, such as Moz’s title tag tool. Instead, our focus was on broader categories of SEO tools:

    • SEO Audit Tools: These are designed primarily to analyze specific metrics crucial for SEO efforts, helping pinpoint areas for improvement.
    • Keyword Research Tools: These tools specialize in uncovering search metrics for keywords and help identify target keywords. They rarely track the ranking performance of specific web pages or domains.
    • Rank Trackers: While these can perform general keyword research, their core function is to monitor how specific web pages or domains rank for particular keywords. They often include other SEO tools but not as comprehensively as all-in-one tools.
    • All-in-One Tools: Offering the broadest range of features, these tools encompass functionalities of the other categories but add more comprehensive features like automation and AI, making other tools potentially redundant.

    We tested many tools, but it wasn’t workable to try every single one. For those we couldn’t test, we relied on firsthand accounts from actual users, software demos, aggregated reviews, and insights from Reddit forums to complete our analysis. This multi-source approach ensures a well-rounded understanding of each tool’s capabilities and limitations.

    What Makes the Best SEO Tool?

    Given the diverse range of SEO tools available, each falling into specific categories, determining their effectiveness requires a nuanced approach. To evaluate these tools as objectively as possible, we explored dozens of products, establishing a set of quality criteria applicable across all categories:

    • SEO-Centric Functionality: Each tool must offer functionality that directly enhances some aspect of search engine optimization. This includes capabilities such as keyword analysis, on-page performance troubleshooting, website performance reporting, content ideation, or competitor analysis. The tools should align with one of the previously mentioned categories by excelling in these specialized functions.
    • Value: The cost of the tool should reflect its quality and capabilities. Tools designed for specific use cases must show enough utility to justify their cost, especially if they require a subscription. Similarly, more comprehensive tools should offer a broad suite of features that provide greater utility than free alternatives, ensuring that users receive good value for their investment.
    • User Experience: Integration, learning, and usability are critical. The tool should be straightforward to integrate and easy to learn, enabling users to use its features without a steep learning curve. Ideally, users should be able to access and use all features of the tool without having to default to simpler but less capable tools due to complexity.
    • Integrations: Effective integration is essential, especially since digital marketers often utilize a variety of software solutions. SEO tools should seamlessly integrate into common platforms used for related tasks such as meetings, scheduling, reporting, and customer relationship management, enhancing overall productivity and streamlining workflows.

    By applying these criteria, we aimed to ensure that the tools reviewed not only meet specific SEO needs but also offer excellent overall utility and user satisfaction, regardless of their particular focus within the field of search engine optimization.

    What About Google’s SEO Tools?

    The realm of SEO is largely influenced by Google’s extensive suite of tools, which are powerful, precise, and essential for any serious search optimization effort. Despite their significance, these tools from Google don’t necessarily fit neatly into typical SEO tool categories.

    However, regardless of how many products you invest in from this list, you’re likely to continually return to these free tools provided by Google.

    • Google Trends: This tool allows you to tap into global search trends, enabling you to identify and leverage timely search queries. It’s invaluable for understanding shifts in search behavior and capitalizing on emerging trends.
    • Google Keyword Planner: A straightforward tool within Google Ads that helps you discover keywords and gauge the cost-per-click for those terms. It’s also useful for researching search query statistics, helping to inform your PPC campaigns and SEO keyword strategy.
    • Google Analytics: Essential for linking to your domain to provide detailed analytics on your site’s performance. It offers insights into visitor behavior, traffic sources, and much more, making it indispensable for data-driven decision-making in SEO and marketing strategies.
    • Google Search Console: A diagnostic and reporting tool that assists in optimizing your website’s content for better search visibility. It provides critical data on how Google views your site and offers suggestions for improving your search presence.

    While these tools are free, they are incredibly robust and form the backbone of any comprehensive SEO strategy, complementing and enhancing the capabilities of other paid tools you might use.

    Can Adverts Impact Your SEO Negatively?

    When considering SEO, advertising might not immediately come to mind, and for good reason. Eric Hochberger, Co-Founder and CEO of the full-service ad management company Mediavine, sheds light on the complex relationship between SEO and advertising.

    The objectives of advertising often seem at odds with SEO goals, which prioritize publisher content quality and user experience. Despite this, Mediavine, which started as an SEO marketing firm, strives to strike a harmonious balance.

    The company shows that it’s possible to deploy high-performing ads without compromising search engine rankings, leveraging advanced ad technology. This approach dispels the notion that businesses must choose between effective advertising and strong SEO performance; instead, it proves that both can thrive simultaneously with the right strategies in place.

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    Best SEO Tools – Frequently Asked Questions


    Determining the single best SEO tool is challenging, as the variety of SEO software available serves different purposes and needs. The right tool for you will depend on several factors including your budget, the size of your organization, and the tool’s compatibility with other software you use. 

    Each of these factors plays a crucial role in selecting an SEO tool that aligns with your specific requirements and enhances your digital marketing efforts effectively.

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