14 PR Tips from Known Journalists
On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists…
Martin Keller
Martin Keller’s posts
Can You Simulate a PR Crisis and Then Handle the Real Thing?
Almost a month through the first year of the new year and at least two…
Advertising & PR
Listing Slightly: First Annual PR Turkeys of the Year
Lists and more lists should be on every PR person’s list right now because end-of-year…
Advertising & PR
by Martin Keller
Search Engine Optimization & PR: Google Me This I am not a Geek. Let’s get…
Advertising & PR
Timing in Public Relations: The Divine Art of Comedy
The Divine Art of Comedy: Timing in Public Relations Timing is everything, like any old…
Advertising & PR
One Social Network PR Strategy That’s Right on Target
Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter…
Advertising & PR
How to Turn a PR Disaster into a PR Victory
You’ve heard of the NIMBY syndrome, Not in My Back Yard. It’s never pleasant when…
Advertising & PR
In Reaching out to the Media, Don’t Forget Your Backside
Public relations tips are often about telling your story to the media. But what about…
Advertising & PR
Don’t Forget Freelancers —A PR Tip for the Fourth
Cast a wide net. No, not fishing advice, or an Internet command. If you feel…
Advertising & PR
Writing Op-Ed Pieces (Without Sounding Your Own Foghorn)
Looking for additional ways to get exposure for what you do? Consider writing op-ed pieces…
Advertising & PR
Going Off the Record Can = Off You Go
A cardinal rule in media interviews is never go off the record (and conversely, watch…
Advertising & PR
Phony Baloney: When Press Releases Go Awry (or on Rye)
In our last installment, we left you with a closing item about General Mills having…
Advertising & PR
PR Tips —and One PR Rip — for Helping A Reporter Out
The last blog looked at why Public Relations should never be confused with “spin” and…
Advertising & PR
Is PR Spin? You Must Be Hyping Me!
Caterpillars spin cocoons. Spiders spin webs. Young kids sometimes spin to make themselves dizzy. Whirling…
Advertising & PR
PR Tips, Inc. (Now Go Outside and Play)
The first major summer holiday, Memorial Day, has come and gone. Only two more such…
Advertising & PR
Tools of the Trade 3: The Call
You have sent out your news release. Now what? Get back to what you do…