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Martin Keller

Martin Keller’s posts

14 PR Tips from Known Journalists

On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists…

Advertising & PR

Can You Simulate a PR Crisis and Then Handle the Real Thing?

Almost a month through the first year of the new year and at least two…

Advertising & PR

New Year’s Resolutions for PR? Or, Time to Reinvent Your Media Strategy?

The odometer on the old Gregorian calendar turned over again. Salutations and Warm Greetings for…

Advertising & PR

Listing Slightly: First Annual PR Turkeys of the Year

Lists and more lists should be on every PR person’s list right now because end-of-year…

Advertising & PR

Who Could Refudiate a Good Headline?

Press Releases, Tweets — even, or especially, email subject lines — demand strong, catchy headlines.…

Advertising & PR

Tis’ the Season for Your Holiday PR Pitch

The first Winter Storm Watch has been issued for the Twin Cities area this weekend,…

Advertising & PR

Ask Not What Your Country Can Do for You….

It’s appropriate penning this blog on the Day After the Day of The Dead election…

Advertising & PR

by Martin Keller

Search Engine Optimization & PR: Google Me This I am not a Geek. Let’s get…

Advertising & PR

Blogging: The Spiders Say It’s Time You Got Started

What if you could broadcast your company news, brand attributes, or something especially cool about…

Online Marketing

Timing in Public Relations: The Divine Art of Comedy

The Divine Art of Comedy: Timing in Public Relations Timing is everything, like any old…

Advertising & PR

One Social Network PR Strategy That’s Right on Target

Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter…

Advertising & PR

Validate Parking? Easy. Validating Your Work Life with Good Communications…..???

They had been together for more than 12 years. Clients loved their work. Everybody on…

Advertising & PR

How to Turn a PR Disaster into a PR Victory

You’ve heard of the NIMBY syndrome, Not in My Back Yard. It’s never pleasant when…

Advertising & PR

In Reaching out to the Media, Don’t Forget Your Backside

Public relations tips are often about telling your story to the media. But what about…

Advertising & PR

Don’t Forget Freelancers —A PR Tip for the Fourth

Cast a wide net. No, not fishing advice, or an Internet command. If you feel…

Advertising & PR

Writing Op-Ed Pieces (Without Sounding Your Own Foghorn)

Looking for additional ways to get exposure for what you do? Consider writing op-ed pieces…

Advertising & PR