Going Off the Record Can = Off You Go
A cardinal rule in media interviews is never go off the record (and conversely, watch…
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A cardinal rule in media interviews is never go off the record (and conversely, watch…
In our last installment, we left you with a closing item about General Mills having…
The last blog looked at why Public Relations should never be confused with “spin” and…
Caterpillars spin cocoons. Spiders spin webs. Young kids sometimes spin to make themselves dizzy. Whirling…
A quick show of hands: Who knows what an Editorial Calendar is? Thought so. Nearly…
The first major summer holiday, Memorial Day, has come and gone. Only two more such…
Does your company have a crisis communications plan? Regardless of size, every organization should have…
It’s well established in Dr. John Gray’s best-selling book, Men are From Mars, Women Are…
You have sent out your news release. Now what? Get back to what you do…
A longtime client asked me to post a news release to the media last Friday.…
Media Notification! Avoiding Common Mistakes and Assumptions In my PR career, I’ve heard some unbelievable…
What do the month of May, the 50th anniversary of the Pill and a pending…
There are awards for everything and you don’t have too look far to find them.…
“Should this news release go on the wire?” Clients ask this often. The answer is…
What can we learn from the announcement that Twitter will begin accepting advertising (besides the…
With 15 years in public relations, occasionally it helps to stop and ask, “Why did…