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Are you unsure about where to sell your website or looking for the right platform to buy one for your business? You’re in luck.
There are business brokers that specialize in listing websites and domains for sale, making it easy for you to buy or sell.
We’ve put together a list of the best marketplaces to help you find the perfect fit. Read the article to discover which marketplace suits your needs best.
10 Best Marketplaces to Buy and Sell Your Website
- Flippa – Best Marketplace Overall
- Empire Flipper – Best for High-Quality Listings
- Motion Invest – Best for Affiliate Marketing
- InvestorsClub – Best for Experienced Investors
- BuySellEmpire – Best for Secure Transactions
- Sedo – Best for Domain Names
- Freemarket – Best for Freelancers
- Latona’s – Best for Guidance
- BizBroker24 – Best for Mergers and Acquisitions
- Website Properties – Best for Customer Service
Flippa is one of the most recommended and trusted global marketplaces for buying and selling online businesses and digital assets, including blogs, stores, apps, social media accounts, and more.
This marketplace has thousands of individual listings submitted by people who want to sell or buy websites. You can find anything from pre-built websites to specific niche e-commerce sites. Flippa is a great place to search for, buy, or sell online assets.
Flippa charges $49 for successful sales for established websites, although the commissions are not fixed as they vary based on the website’s sale value. These commissions are usually paid in stages and received in cash.
- Great variety of digital assets
- Frequent listings
- Accessible to small investors and sellers
- User-friendly interface
- Doesn’t have a thorough vetting process
- Doesn’t have a high entry requirement, so the listings can be low-quality
Empire Flippers is a marketplace for high-quality listings. The platform vets all sellers, requiring at least $2,000 in monthly profit over a 12-month average, and evaluates sites based on their history of earnings and traffic.
Empire Flippers is known for its meticulous selection process, which ensures that only high-quality sites are offered at premium prices. If you’re looking for long-term investments in reliable sites, this platform is perfect for you.
The platform’s list includes various business types, such as Amazon FBA Businesses, eCommerce stores, and SaaS tools. Due to its tiered commission structure, Empire Flippers has reduced its commission rate as the sale amount increases, maintaining a win-win for everyone.
- Very thorough vetting process
- Transparent transactions
- Great customer service and guidance
- Requirements for deposit and listing fees are high
- Not ideal for beginners or small investors
Motion Invest is another platform whose team enables you to purchase a website directly from the seller, which means you can skip the commission part and get your money right away. You can also list your site without any upfront costs so that you can test-drive it.
Motion Invest is a very affordable and practical platform for listing your site, earning, and growing your business. Selling your site to Motion Invest is pretty simple and cost-effective; however, there’s a commission fee of 20% for sites valued under $20,000 and 15% for sites valued above that.
This structure allows sellers to maximize their profits while ensuring a quick return on their investment, making it an attractive option for those looking to move on to new opportunities.
- Ideal for passive income
- Budget-friendly
- Simple buying and selling process
- Not a lot of varieties
- Not as many listings
Investors Club is a private marketplace that caters to more experienced investors. You can expect to get detailed due diligence and high-quality listings here, as they have a thorough vetting process.
With a commission cap of 7%, Investors Club is a place for serious sellers and buyers. For sellers, they have tailored service that helps them throughout the selling process, from the valuation of their assets to personalized strategies for marketing, all at low commissions.
If you’re looking for a professional atmosphere to buy digital assets, including both websites and e-commerce businesses.
- Ideal for experienced investors
- Detailed due diligence
- High-quality Listings
- Has a membership model, so the competition isn’t high
- Fewer listings compared to other platforms
- Membership fee is a must
- Limited content websites
Looking at BuySellEmpire, a global marketplace with listings from a broad spectrum of industries like healthcare, technology, and automotive. One of the great things about this platform is how simple it is to buy and sell products and services.
Not only is it affordable for small to mid-sized investors, but it facilitates networking opportunities for individuals. BuySellEmpire has a wide range of products on their platform, such as Amazon FBA Businesses, e-commerce stores, and SaaS tools.
The commissions charged by BuySellEmpire depend on the sale size, but typically it is 4-10% so that buyers get quality products and sellers get fair prices for their products.
- Detailed and transparent financials and performance reports
- Personalized service
- Great for mid-sized businesses
- Sellers have to pay high fees
- Limited options for buyers
- Smaller marketplace
Based in Dallas and established in 2004, Sedo is a marketplace that only deals with domain names. It provides great customer support and is user-friendly. An interesting option at Sedo is the ability to bid on domain names and purchase them at a fixed price.
It’s vital to mention that you would have to pay for the broker option, so if you’re looking to list your domain quickly, this might not be the perfect platform for you.
Similar to other platforms, commissions on Sedo depend on what you’re buying or selling and the value of the sale.
Small and simple deals have reduced commissions, and complex transactions incur a higher commission rate, although typically, it ranges between 10-15%.
- Extensive marketplace for domain names
- Auctions and fixed-price sales options
- High visibility for premium domains
- Escrow service for secure transactions
- Not a lot of options for websites focused on domain names
- Higher fees
- High competition
Freemarket is an ideal platform for freelancers, small businesses, or beginners. You can find all the common digital assets like website domains and web hosting for buying and selling. Here, you can list or buy smaller deals that you won’t usually find across bigger platforms.
One of the highlights of this platform is that you can buy domain names in bulk at very affordable prices, which gives you the advantage of getting multiple web hostings and domain names.
As Freemarket has been accessible to beginners, it doesn’t have a strong vetting process. This sometimes creates a challenge in finding buyers, as people use the platform as a secondary market.
At Freemarket, you can monetize your assets by listing any domain name or website. You can list blogs, portfolio sites, and e-commerce stores.
The platform has tools to help you with inventory and track sales through the app. To submit a basic listing, you don’t have to pay anything. You pay $30 to feature your listing.
- Simple and easy integration options for users
- Perfect for beginners and small businesses
- Lower fees than other platforms
- A variety of websites and domains
- Not very focused on high-quality
- Doesn’t have a rigorous vetting process
Latona’s is another broker that specializes in mergers and acquisitions, facilitating sales of well-established revenue-generating digital assets. Websites, e-commerce platforms, Amazon FBA, Shopify, membership sites, lead generation businesses, SaaS companies, and domain names, Latona’s caters to anyone looking for profitable online businesses.
Latona’s emphasizes high-quality digital assets with a minimum annual profit of $20,000 in revenue.
Aside from high-quality products, you will find exceptional services like detailed valuation of their assets, due diligence, and negotiation strategies. Latona’s is a well-established platform with buyers and sellers with deep industry knowledge.
- Guidance and support for both buyers and sellers
- Keen focus on high-quality
- Great personalised service
- Not ideal for new online businesses
- High-quality focus means not a lot of listings
You’ll find websites and businesses worth between $150,000 and $20 million on this platform. BizBroker 24 is a registered broker doing much more for you than an ordinary broker. It assists you with the whole buying and acquisition process. It provides educational resources for buyers on business valuation and current trends to ensure buyers stay well-informed.
For sellers, BizBroker 24 conducts a rigorous business valuation, creates a personalized marketing plan, and, last but not least, through its extensive network, ensures that your listing is presented to serious buyers who are the right kind of buyers for a successful sale.
- Expert in dealing with large businesses with high-revenue
- Professional Support
- Diverse Listings
- Global Reach
- High barriers to entry for smaller investors
- Focus on larger deals may limit options for smaller transactions
- Higher fees are associated with large business sales
Website Properties is a specialized brokerage firm that focuses on selling established websites and digitally native or tech-enabled businesses. Website Properties has a great reputation and experience as their partners sold over 50 digital properties.
The main advantage of using Website Properties is that if you decide to put up a listing, they send it to a private list of approximately 30,000 verified buyers.
This brokerage uses its extensive network and over 50 business-for-sale sites, newspapers, and U.S business journals, significantly increasing the chance of attracting a list of impressive buyers.
- Specializes in e-commerce
- A broad spectrum of listings
- Tailored service for buyers and sellers
- Premium services mean higher fees
- Not for small businesses
Best Marketplaces to Buy and Sell Websites – Buyer’s Guide
What Factors to Consider Before Choosing the Right Marketplace?
Choosing the right marketplace is essential to avoid fraudulent listings and make sure that you experience a smooth and profitable transaction. Here are a few factors to keep in mind before deciding which marketplace to choose for buying or selling websites.
- The Type of Digital Asset: Every platform specializes in a particular type of digital asset or website. If you’re looking to buy or sell a content website, platforms like Motion Invest or InvestorsClub might be ideal. On the other hand, if you’re dealing with e-commerce sites, Empire Flippers or Website Properties could be better suited. However, for a complete website or online business, look at Flippa or BuySellEmpire.
- Investment Size: If your budget is low, platforms like Flippa and Freemarket offer a wide range of affordable options, including smaller sites and newer businesses.
- Vetting Process & Due Diligence: Some platforms, like Empire Flippers and InvestorsClub, are known for their rigorous vetting processes. They provide detailed financials and performance metrics, which can help reduce your investment risk.
- Support and Service: If you prefer a hands-on approach, platforms like Latona’s and Website Properties offer personalized services and support throughout the transaction
- Commissions and Fees: Different platforms have varying fee structures, including listing fees, success fees, and membership costs. For example, InvestorsClub requires a membership fee, while Empire Flippers may have higher success fees due to the extensive vetting process.
- Network and Reputation: Research each platform’s reputation. Platforms like Empire Flippers and Sedo have built strong reputations over time, which can be reassuring when making significant transactions.
- Security: Ensure the platform offers secure payment and escrow services to protect buyers and sellers. Platforms like Sedo and Latona typically provide robust transaction security measures.
Best Marketplaces to Buy and Sell Websites – FAQs
Bottom Line
Buying and selling websites and online assets is a challenging task. It comes with its own set of risks and challenges, requiring careful consideration of various factors before making a decision.
However, choosing the right platform can significantly simplify the process. Selecting a marketplace that aligns with your needs ensures access to a wide range of potential buyers and sellers, streamlines the process, and helps you secure a fair deal.
One of the ten marketplaces for buying and selling websites mentioned in this article will likely be what you’re looking for.
