Reputation Management: Increasing Business and Reducing Risk

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
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    Facts and figures make clear the need to include reputation in crisis management planning

    It’s undeniable – having a positive reputation not only helps your bottom line but also significantly reduces the risk of crises causing permanent damage. The time to start working on that reputation isn’t in the middle of crisis management, however, but before trouble ever rears its ugly head.

    Not convinced? Maybe the stats in this Ciceron infographic will sway you:

    In our experience, the cost of properly preparing for reputation threats falls FAR below that of recovering from a full-blown crisis situation. Don’t be left saying, “We should have been ready”, start putting your plans together today.

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

    Jonathan & Erik Bernstein